There are three critical issues brands should focus on with a product launch: how to reach consumers; how to get them to share the brand’s message; and finally, how to get them to the store to buy their product.
Ever since I became a mom, I’ve come to have a much stronger appreciation for the phrase: it takes a village. The main reason is that I don’t know how I could have made it through the early years of motherhood without advice from my friends who’d already been through everything I was experiencing. They …
What are good coupon apps to share with my friends? Read More »
Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.
Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.
Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.
