There are many ways to launch a new product, but only a few that garner the attention needed to make that launch a success. The failure rate for new products launched on an annual basis hovers around approximately 80%, so CPG brands already have the odds stacked against them.
Fall has officially arrived, and we are celebrating! This season always brings to mind the of changing leaves, apple harvests, layered outfits, treats mixed with a few tricks, and a general feeling of coziness. With crisper temperatures in the air and a palette switch to moodier hues, we always feel we need to break away …
Celebrate Fall: Shop, Save, and Earn BIG Kicks with Shopkick Read More »
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Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.
Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.
Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.
