Driving sales of B-12 and energy supplements Campaign Goals A leading vitamin and supplement brand was looking to boost sales of its B-12 and daily energy supplements at Walmart, and other national grocers and pharmacies across the nation. Pre-shop, the team wanted to educate consumers on the benefits of adding these vitamins into their daily routine, and build brand …
Learning how to retain customers in retail is critical as about 65% of a company’s business comes from existing customers. Driving revenue requires a focus on getting customers through the doors, with an emphasis on encouraging them to come back again and again.
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Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.
Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.
Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.
