May 29, 2020

3 effective mobile marketing channels to promote consumer engagement

Mobile marketing allows you to reach your customers wherever they are, whether that’s home, work, or play. The vast majority of shoppers welcome communications from brands that are truly relevant, helpful, and engaging. One of the best aspects of mobile marketing is that it allows businesses to pull together a number of different channels—social media, email marketing, video, search advertising, and physical retail—in a way that is engaging and immediate.

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Dima Volovik

EVP of Product and Engineering

Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.

Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.

Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.