Traditional in-store marketing tactics have included product demos and sampling, but 2021 will prove challenging for these activities, given the social distancing measures that will likely remain in place for much of the year.
In between celebrating the holidays this week and counting down to the new year next week, many families will be spending time at home together. We always enjoy the final two weeks of the year because they feel both fun and relaxing at the same time. Even though we have spent more time at home …
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Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.
Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.
Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.
