Rimmel London
Cutting through the clutter at the beauty aisle to launch new products
Leveraging video to build awareness, increase in-store engagement, and motivate sales Campaign Goals Barilla had launched a new type of Pasta, Pronto, but it had relatively low awareness with consumers. Pronto is not like other pastas, it is prepared in one pan – no need to wait for water to boil, and no draining required. …