Over 70% of Retail Sales Will Come From Stores in the Next Few Years: Forrester
Dive Brief: While the pandemic is widely seen as boosting e-commerce sales, it may be more accurate to say that consumers have become more “digitally savvy,” according to a new report from Forrester. Forrester found that more than half of U.S. e-commerce shoppers “enjoy trying new brands,” for example. And 63% say they spend time […]
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