Coke or Pepsi? Visa or Mastercard? Uber or Lyft? Apple or Android? Think about the brands you are loyal to. Does that allegiance extend to the exclusion of ever buying or using rival brands? Why or why not? What is it about commodity or luxury products and services that keep you faithful – and what would tempt you […]
What do consumers want in 2022? New research examines how customers behaviour has shifted during the pandemic, and what this means for how retailers should interact with them. The past 18 months has reshaped the retail landscape and sent retail analysts into overdrive trying to understand how consumers behaviour has adapted and shifted during the pandemic. What was once
What Do Consumers Want In 2022? Retail Analysts Reveal Shifting Behaviour Read More »
On any given day, up to 10,000 discrete advertisements bombard consumers during their waking hours. Consumers – especially the youngest generations – are expecting more from these messages than just details about the latest seasonal sale. But this begs the question: is it possible for brands to prioritize purpose-driven initiatives without sacrificing business performance? These initiatives serve as an
Ignore the doomsayers – brand purpose still beats out bombardment Read More »
The fundamental role and purpose of retail stores are changing. Digital transformation forced brick-and-mortar outlets to evolve as more of the path to purchase shifted online. Now, as e-commerce expands, retailers are reimagining the functionality of stores and tapping into digital tools to keep those stores relevant. Physical retail will remain the largest and most important channel for
Three Ways The Future Retail Store Will Change Read More »
The past decade—and particularly the past two years—have seen exponential growth in the utility of digital tools for marketing teams to leverage. Audiences can now be targeted better, messaged more effectively, and, in the case of promotions and discounts, be smartly served optimized prices to motivate sales without sacrificing margins. At the end of the day, what all
How To Seize The Opportunity Of In-Store Marketing And Promotions Read More »
Based on the past almost two years of living through the peak and valleys of COVID, retailers have upped their game in terms of the shopper journey. Here are the top five trends that customers can expect when shopping in the new year: Trend 1: Physical stores remain a critical force for retail shopping While online commerce will exceed
The 5 Biggest Shopping Trends For 2022 Read More »
Shopkick survey finds 73 percent of consumers are vaccinated but still expect retailers to enforce safety precautions as Omicron cases continue to rise Although it is officially 2022, it may feel like years past as the Omicron variant continues to sweep the nation, forcing Americans to face another year of the pandemic. The impact is
As the pandemic has transformed the nature of work with more employees working from home than ever before it has also changed how consumers shop according to new study from IBM and the National Retail Federation. The new global study of over 19,000 titled “Consumers want it all” revealed that hybrid shopping which mixes physical and digital channels
Retailers turn to hybrid cloud and AI to meet shifting consumer behaviors Read More »
Shopper traffic to physical retail stores has strongly rebounded from 2020. Data from Placer.ai, a company which measures shopper visits across a wide range of physical stores including grocery, apparel, big box, department and specialty, indicate that shoppers returned for the 2021 holiday season. Store visits were higher than 2020 and slightly ahead of 2019 Ethan Chernofsky, vice president
Shoppers Returned To Stores For The Holidays Read More »
The world is more digital now than ever before and that’s sure to last in 2022. Ninety percent of Americans say the internet has been essential to them during the pandemic. Indeed, basic everyday tasks such as buying groceries, connecting with family, and conducting business have been upended to rely on digital media. The pandemic
The Top Digital Trends To Watch In 2022 Read More »
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Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.
Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.
Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.
