Driving awareness, consideration and sales while scaling distribution nationally Campaign Goals Halo Top was scaling distribution and looking to build awareness and drive trial of the full portfolio of Halo Top flavors sold at national retailers. Shopkick Solution Shopkick first built awareness and consideration of the full portfolio of Halo Top flavors through engaging video …
Supporting the new product launch of Nutri-Grain Bakery Delights Crumb Cakes Campaign Goals Kellogg’s was launching a new product, Nutri-Grain Bakery Delights Crumb Cakes, and they partnered with Shopkick to reach and engage consumers across their entire purchase journey to build awareness and drive trial and consideration. Shopkick Solution Shopkick first introduced the product and …
Leveraging video to build awareness, increase in-store engagement, and motivate sales Campaign Goals Barilla had launched a new type of Pasta, Pronto, but it had relatively low awareness with consumers. Pronto is not like other pastas, it is prepared in one pan – no need to wait for water to boil, and no draining required. …
Mobile shopping drives sales and a new native audience to eBay Campaign Goals eBay was looking to increase exposure to mobile users, given that about 61% of eBay’s transactions are touched by mobile in some way. eBay was therefore eager to reach Shopkick’s loyalty program and valuable audience, as eBay does not have its own …
Driving incremental sales, new customer acquisition and increased loyalty for retailers Campaign Goals Shopkick’s retail partners wanted to measure the incrementality of the Shopkick program. They wanted to know of the sales, transactions and customers that Shopkick was driving, how many would NOT have occurred without the Shopkick program. Visa Decision Sciences measured program incrementality …
Growing market share during the key Back to School season Campaign Goals A leading cereal brand wanted to grow their market share at Target during the key Back to School season by reaching moms and families looking for quick and easy breakfast solutions. The brand wanted to drive engagement and sales across the brand portfolio, …
Driving incremental sales, new buyers and share shift Campaign Goals A leading coffee brand approached Shopkick to increase awareness of its holiday seasonal flavors and drive sales of two packaged products in grocery and mass stores nationwide. To reach consumers in the planning phase, the brand wished to leverage video content to build consideration and …
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Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.
Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.
Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.
