Driving product consideration and purchase conversion in the wine category Campaign Goals A leading winery wanted to create awareness of products through a ‘Spring Entertaining’ campaign centered on pairing wines with delicious recipes for entertaining purposes. The campaign also focused on increasing consideration of products in store, and driving purchase conversion. Shopkick Solution Shopkick first …
Driving incremental sales and shutting out the competition on Black Friday Campaign Goals A leading household cleaning company wanted to create awareness and drive sales for cleaning products. This was an opportunity to promote similar household cleaning products together to increase consumer engagement and drive sales of multiple items without coupons or discounts. Shopkick Solution …
Driving sales of low consideration products in convenience stores nationwide Campaign Goals Shopkick wanted to increase sales at convenience stores for different product categories such as snacks and candy, beverages, and alcoholic beverages by confirming that our users respond strongly to in-app promotions at these destinations. The campaign provided a pathway to capture consumer insights …
Driving visits and sales to QSR without coupons or discounts Campaign Goals To further take advantage of their usual spike during the holiday season, a leading quick-service restaurant (QSR) chain partnered with Shopkick to increase foot traffic to and sales in 600 enclosed mall locations nationwide between Thanksgiving and New Year. Drawn by the fact …
Recapturing share with a disruptive new product launch Campaign Goals A leading dairy company was launching a differentiating new product in the hyper-competitive yogurt category. They were looking to disrupt the market, regain share and capture consumer’s attention in the crowded yogurt aisle. Shopkick Solution Shopkick first created custom lookbook content to educate users on …
Blockbuster sales all Thanksgiving weekend long for both physical and online retailers were propelled forward by aggressive promotions and a surge in mobile shopping. In this post, we explore 5 key trends and what they mean for the rest of the holiday shopping season.
Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.
Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.
Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.
