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3 Early Warning Signs Your Marketing Plan Needs a Tune-up

Marketing plans don’t last forever, particularly in these fast-changing times. Beware the signs that your plan needs to spend some time in the shop.  Businesses invest a significant amount of time and money in creating comprehensive marketing plans. They set ambitious goals, lay out strategies, and execute a plan to achieve them. In fact, they …

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71 Percent of Americans are Driving Less Due to Rising Fuel Prices

Shopkick is Giving Away $10,000 in Kicks to Ease the Pain at the Pump  The average price of a gallon of fuel has increased by approximately 47 percent ($1.36) since last year, and consumers are feeling the impact. According to recent data by Shopkick, a leading shopping rewards app, nearly all (99 percent) consumers have …

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Americans’ Shopping Habits Have Changed Due to Rising Prices and Stock Shortages

82 percent of consumers have noticed price increases on everyday essentials; 81 percent say it has affected the way they shop. Over the past year, consumers have been faced with significant supply chain issues and massive inflation, directly impacting the way they shop. In fact, 81 percent of consumers are now more likely to wait …

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Majority of Americans are Shopping In-Store for Valentine’s Day Gifts

Shopkick survey finds that 79 percent of consumers plan to make V-Day purchases at least a week before February 14.  It has been an unpredictable start to 2022, but that is not stopping Americans from enjoying Valentine’s Day. The majority of consumers (67 percent) plan to commemorate the special day by giving gifts, and many …

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Is the fun ever coming back to holiday shopping?

In terms of sales, last year was a much better holiday than most predicted. Tepid expectations for the season gave way to 8.3% growth, according to the National Retail Federation. But it wasn’t a particularly joyous season, with many concerned for the health and safety of their families as the pandemic raged across the U.S., …

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How physical retailers can attract today’s multichannel shopper

For many consumers, omnichannel is taking new shape as the general perception of “online or instore” is growing to include new interaction options. And to thrive in this new era of retail, brands must take notice.  Contactless, buy online pickup in store, curbside, touchless — all of these innovations were on a slow drip until …

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An Omnichannel Future Beckons: Is Your Brand Ready For it?

When Casey Carl was appointed as the Chief Omni Strategy Officer by Walmart, he thought it to be an unusual title. “They ran out of characters,” Mr. Carl joked. However, the results of Walmart in April 2020 were a testament to the unique title adopted by the retail behemoth. When the world struggled to restore …

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Omnichannel the Way Forward for Retail Customer Experience

As consumer behaviour continues to change due to the impact the global Covid-19 pandemic has had both on business and individuals – retailers are increasingly having to position themselves to provide omnichannel services that can meet these evolving digital consumer expectations. Notably, consumer behaviour is comfortably and continuously adapting in response to factors such as …

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The Majority of Consumers Plan to Shop Early This Year: Report

Dive Brief:  Consumers are eager to spend and save money through deals, according to ICSC. In its Annual Holiday Shopping Intentions survey, the firm predicts that holiday sales between November and December will increase by 8.9% to $923 billion compared to last year. Per the survey of 1,005 people, 78% of respondents said they plan …

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3 ways COVID-19 has changed the customer experience forever

When it comes to the customer experience and the desire of brands to strengthen their ties to consumers, the past year turned all the rules upside down.  During the pandemic, even the best-prepared companies were caught off-guard in their ability to be agile and responsive. Issues of simple product fulfillment rose to crisis levels as …

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Dima Volovik

EVP of Product and Engineering

Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.

Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.

Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.