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Americans’ Shopping Habits Have Changed Due to Rising Prices and Stock Shortages

b2b, CPG, Customer Loyalty & Rewards, Marketing, Omnichannel, Research, Retail /

82 percent of consumers have noticed price increases on everyday essentials; 81 percent say it has affected the way they shop. Over the past year, consumers have been faced with significant supply chain issues and massive inflation, directly impacting the way they shop. In fact, 81 percent of consumers are now more likely to wait […]

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Majority of Americans are Shopping In-Store for Valentine’s Day Gifts

b2b, CPG, Customer Loyalty & Rewards, Marketing, Omnichannel, Retail /

Shopkick survey finds that 79 percent of consumers plan to make V-Day purchases at least a week before February 14.  It has been an unpredictable start to 2022, but that is not stopping Americans from enjoying Valentine’s Day. The majority of consumers (67 percent) plan to commemorate the special day by giving gifts, and many

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Is the fun ever coming back to holiday shopping?

b2b, eCommerce, Marketing, Omnichannel, Retail /

In terms of sales, last year was a much better holiday than most predicted. Tepid expectations for the season gave way to 8.3% growth, according to the National Retail Federation. But it wasn’t a particularly joyous season, with many concerned for the health and safety of their families as the pandemic raged across the U.S.,

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How physical retailers can attract today’s multichannel shopper

b2b, Marketing, Omnichannel, Retail /

For many consumers, omnichannel is taking new shape as the general perception of “online or instore” is growing to include new interaction options. And to thrive in this new era of retail, brands must take notice.  Contactless, buy online pickup in store, curbside, touchless — all of these innovations were on a slow drip until

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Omnichannel the Way Forward for Retail Customer Experience

b2b, Marketing, Omnichannel, Retail /

As consumer behaviour continues to change due to the impact the global Covid-19 pandemic has had both on business and individuals – retailers are increasingly having to position themselves to provide omnichannel services that can meet these evolving digital consumer expectations. Notably, consumer behaviour is comfortably and continuously adapting in response to factors such as

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The Majority of Consumers Plan to Shop Early This Year: Report

b2b, COVID-19, Customer Loyalty & Rewards, Marketing, Retail /

Dive Brief:  Consumers are eager to spend and save money through deals, according to ICSC. In its Annual Holiday Shopping Intentions survey, the firm predicts that holiday sales between November and December will increase by 8.9% to $923 billion compared to last year. Per the survey of 1,005 people, 78% of respondents said they plan

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3 ways COVID-19 has changed the customer experience forever

b2b, Customer Loyalty & Rewards, Marketing, Retail /

When it comes to the customer experience and the desire of brands to strengthen their ties to consumers, the past year turned all the rules upside down.  During the pandemic, even the best-prepared companies were caught off-guard in their ability to be agile and responsive. Issues of simple product fulfillment rose to crisis levels as

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Over 70% of Retail Sales Will Come From Stores in the Next Few Years: Forrester

b2b, Customer Loyalty & Rewards, Marketing, Retail /

Dive Brief:  While the pandemic is widely seen as boosting e-commerce sales, it may be more accurate to say that consumers have become more “digitally savvy,” according to a new report from Forrester.    Forrester found that more than half of U.S. e-commerce shoppers “enjoy trying new brands,” for example. And 63% say they spend time

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Supply Chain Disruptions: Holiday Shoppers Already Experiencing Product Shortages and Delays

b2b, CPG, Omnichannel, Retail /

Rising shipping costs impacting consumers’ holiday shopping decisions Holiday shopping is in full swing, and many Americans (40 percent) have already started checking gifts off their lists. But according to recent data by Shopkick, a leading shopping rewards app, rising COVID-19 cases and the Delta variant are proving to have an impact on consumers’ holiday

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Dima Volovik

EVP of Product and Engineering

Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.

Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.

Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.