valentine's day candy hearts

Counting Cupids: Shopkick Valentine’s Day Stats!

We polled over 11,000 of our Shopkick users to find out what they had in the works for the big Day of Love this year. See what we found out below!

Men Know Their Expectations This Year

40% of Men, compared to only 31% of Women, believe it’s “very important” to give a gift this Valentine’s Day. What’s more, they plan on outspending women 2:1. Men have an average of $207.60 earmarked for their significant other, while women are only looking at spending an average of $89.54 on their loved ones. But ladies, you’re off the hook, as over half of men (55%) don’t find it important at all to receive a gift this year.


Moms Still Wanna Have Fun

Over half of respondents (55%) said they are even more excited about Valentine’s Day since becoming a parent. Whether it’s candy, arts & crafts, or valentines for the whole classroom, parents will be rolling their sleeves up, and spending an average of $44.39 to spoil their kids this season.


Hopelessly in Love With You

Overall, over 75% of respondents (including three-quarters of men!) consider themselves “romantic.” While 44% of these self-proclaimed romantics start planning Valentine’s Day a full month out, the remaining 25% of Valentine’s Day scrooges cut it close, with over 50% waiting until the day before or the day-of to start their planning!


Need Some V-Day Inspiration?

Check Shopkick for a roundup of our favorite Valentine’s Day gifts you can get kicks for. Whoever said you don’t get when you give? Don’t have the app? Download here to start earning free gift cards for your shopping today!

How will you be celebrating Valentine’s this year Shopkickers?



Shopkick is the fun and easy way to earn free gift cards for the shopping you already do. Download the app now!


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Dima Volovik

EVP of Product and Engineering

Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.

Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.

Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.