Leading Haircare Brand

Campaign Goals

A well-known haircare brand was looking for an innovative way to drive sales at a leading beauty retailer. They were focused on building product awareness pre-shop, incentivizing engagement in-store, and ultimately driving incremental sales and achieving a positive ROI.

Shopkick Solution

Shopkick kept the haircare brand top of mind with shoppers at-home through contextually relevant branded lookbook content and high-impact promo units in Shopkick’s engaging Discover Tab.

Shopkick’s location-based messaging and push notifications helped reach shoppers on-the-go and drive them to their local beauty retailer.

In-store, Shopkick drove product engagement by awarding kicks for finding and scanning the barcodes of the featured haircare products in-aisle, boosting trial and consideration.

At the crucial moment of purchase decision, while the product was still in-hand, Shopkick offered additional kick rewards for making a purchase which drove valuable unplanned purchases and incremental sales.

Results

• 4.5M+ in-aisle product engagements
• 2:1 ROI
• $108K+ sales driven in just one month
• 13M+ campaign impression

Post-Scan Survey

• 54% of purchases were unplanned
• 40% of buyers would likely purchase the brand again
• 33% share stolen from competing brands
• 9% scan to purchase rate