Marketing trends in 2018 were heavily focused on the new options created through updated technology, and this will continue to shape the industry through 2019.
How the best marketing trends of 2018 will impact brand retention in the coming year Read More »
Measuring the efficacy of customer loyalty programs in retail can also help brands discover their most valuable micro-influencers.
Internal and external influences on consumer behavior can completely shift their perception of a brand in an instant.
How your brand can leverage its influences on consumer behavior Read More »
Personalization is a significant factor in engaging customers in retail.
Engaging customers in retail with video greetings can lead to better brand retention Read More »
Integrated marketing communication is more critical now than ever, as there are so many ways for brands to communicate with consumers.
Why integrated marketing communication is crucial for establishing consumer trust Read More »
An effective marketing strategy to attract customers is something that is necessary in every industry, from CPG brands to restaurants to major retailers.
Three effective marketing strategies to attract customers Read More »
Our vision as a company is to create rewarding consumer experiences for our users anytime, anywhere. We are taking another step in fulfilling that vision today by releasing a web version of Shopkick.
Rewarding consumer experiences anytime, anywhere Read More »
A win-win for both a brand and its customers, added value marketing offers the consumer many more incentives and rewards than standard marketing does, while simultaneously costing the brand very little compared to other advertising methods. Added value marketing—commonly referred to as value-added marketing—is a strategic method of advertising used for building brand affinity. It
Added value marketing: 3 easy ways to incentivize your customers Read More »
The two fastest growing segments in the digital space are video and social media. So, when it comes to where to place video advertising, social media is a high priority for marketing professionals.
The future of video advertising on social media: Why your brand must be mobile Read More »
Often, the strategies for video advertising monetization are discussed not by content producers, but by the publishers who make money off those advertisements.
CPG video advertising monetization in the age of the mobile app Read More »
Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.
Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.
Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.
