Measuring the effectiveness of customer loyalty programs in the mobile marketing age
Loyalty is a key sales driver for retail stores but many methods of measuring it are ineffective.
CPG
How Retail In-Store Apps Are Reshaping Modern CPG Marketing
Although it’s a hot topic, in-store advertising is not a new or rare practice. Consumer packaged goods (CPG) brands do it all the time since retail spaces are often the best locations for them to grow. Typically this is done by negotiating the best spot on the shelf or by putting up in-store displays and …
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Creative Customer Rewards Program Ideas to Engage New Shoppers
While loyalty is important to maintaining a brand’s current market share, pulling in new leads is the catalyst for true growth. Increasing market share is easier said than done, however, as your company’s goal is the same as millions of other companies—and there are only so many consumers to go around. In a crowded, overly …
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How to Measure Video Advertising ROI: The Metrics Brands Must Know
The brain processes images from photos and videos about 60,000 times faster than it processes text. With stats like that, it’s not surprising that brands want to leverage visual mediums as a powerful way to share their message. In fact, more than half of all marketing professionals state they see a stronger ROI with video …
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eBook: Advertisers’ Guide to Ad Fraud & Viewability
While total projected fraud losses have gone down year over year, there is still anywhere from $6.5 billion to $16.4 billion globally — estimates vary widely — that will be lost to ad fraud in 2017. And that’s just fraud. Viewability represents further wasted ad dollars when real people may view a page that hosts …
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How CPG Brands Can Gain Market Share from Competitors Via Third-Party Shopping Apps
Competition among consumer packaged goods (CPG) brands is daunting; the industry is estimated at $2 trillion and most segments are highly saturated. In fact, an estimated 56% of U.S. consumers said the number of brands they consider for a given product or service has increased significantly over the past 10 years. It makes sense, then, …
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How Innovative Retail Mobile Apps Can Drive CPG Brand Awareness
Mobile apps have ushered in a new wave of advertising. In addition to building brand awareness through traditional methods, such as television or print, brands are focusing on more genuine connections with consumers in way that makes sense for them. Mobile apps offer that opportunity. Print and television ads are simply unable to travel with …
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