Why brands should utilize customer loyalty programs in retail to incentivize the shopping experience
Measuring the efficacy of customer loyalty programs in retail can also help brands discover their most valuable micro-influencers.
Customer Loyalty & Rewards
How your brand can leverage its influences on consumer behavior
Internal and external influences on consumer behavior can completely shift their perception of a brand in an instant.
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Rewarding consumer experiences anytime, anywhere
Our vision as a company is to create rewarding consumer experiences for our users anytime, anywhere. We are taking another step in fulfilling that vision today by releasing a web version of Shopkick.
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Mobile app marketing: strategies to generate the highest ROI
Mobile app marketing is a growing way for companies to reach out to consumers at the right time.
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Uncover the consumer insights you’re missing with social media
Social listening is a great addition to your market intelligence toolbox. But is your brand really taking advantage of the wealth of information about your consumers that you could be harvesting from this rich digital soil?
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Tips for mCommerce customer relationship marketing
Customer relationship marketing is a segment of marketing that focuses not on the immediate sale but rather on ongoing business. Obviously, the value of a loyal customer is high. In fact, it’s estimated that a 5% increase in retention can lead to a 25% increase in profitability. However, keeping customers shopping with you can be
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Creating customer value in retail: 5 ways to incentivize your customers
Creating customer value isn’t just about gaining more revenue from customers, it’s also about building relationships with modern customers to keep them returning to your locations. That’s not to say customer value doesn’t have its impact on revenue: Customers who think a retailer is providing excellent service spend 17% more than those who don’t. Part
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[Infographic]: Seasonal Shopping Trends 2017
They say the best predictor of future behavior is past behavior, which is why we have taken a look back at key behaviors our users exhibited during seasonal peaks throughout 2017 in our latest infographic.
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The QSR marketing strategies with the greatest potential ROI
When it comes to QSR marketing strategies, the best potential return on investment can be achieved by reaching consumers at the right moment.
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Fast food advertising budgets: How your QSR brand can compete for less
Fast food is one of the most highly advertised consumer-facing markets in the world. Recent figures indicate that $4.6 billion is spent on fast food advertising annually in the US alone. The reasons behind why this segment advertises so heavily are high competition coupled with a limited window of opportunity. Consumers make fast food decisions
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