increased market share in a competitive market

How CPG Brands Can Gain Market Share from Competitors Via Third-Party Shopping Apps

Competition among consumer packaged goods (CPG) brands is daunting; the industry is estimated at $2 trillion and most segments are highly saturated. In fact, an estimated 56% of U.S. consumers said the number of brands they consider for a given product or service has increased significantly over the past 10 years. It makes sense, then, […]

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