Retail image recognition technology will profoundly impact the future of visual merchandising as it will have the potential to convert everyday interactions into a sale. Read more
Why understanding consumer behavior is one of the best things your company can do
Understanding consumer behavior helps brands create impactful marketing campaigns which improve sales. Read more
A successful rebranding strategy needs these key elements to gain consumer attention
A successful rebranding strategy needs these key elements to gain consumer attention Even the most well-known brands update their public image by periodically employing a rebranding strategy. Brands typically focus on a few key demographics, and over time, marketing strategies may lose their impact. Today’s 18- to 25-year-olds have different driving desires and needs than […]Read more
3 conversion marketing tips that will lead to increased online sales
Conversion marketing is a method used by a company that takes a consumer from the discovery of their product through the sales process. Read more
Tips for designing a product launch process for your CPG brand
Establishing the right product launch process is less about getting the product in front of everyone and more about connecting with the right consumers. Read more
3 in-store video marketing ideas to win consumers on their path to purchase
When using video marketing strategies in the shopping aisle, brands must straddle a fine line between aiding the consumer and disrupting them. Read more
Hey Siri, let’s go shopping: Holiday shopping habits survey:
‘Twas the holiday season, and all through the mall, shoppers were gathering their holiday hauls! As the most wonderful time of the year approaches, shoppers are already checking their lists (more than twice) and searching for the best deals. Read more
Improving the mobile customer experience can increase sales at stores like Walmart and Target
One strategy that major retailers like Target and Walmart are using to improve the mobile customer experience is streamlining in-store shopping. Read more
Incentivize the customer shopping experience with these five strategies
Incentivize the customer shopping experience with these five strategies Improving the customer shopping experience isn’t always about following the brands that provided the best examples of marketing. Sometimes, it can be even more beneficial to learn from those campaigns that didn’t perform quite as well as expected, despite being well-designed. With a flexible marketing strategy, […]Read more
Out of sight, out of mind: Three product positioning strategies designed to increase sales potential
Digital product positioning strategies get consumers to approach the brand, rather than the other way around. Read more