Hosting product launch events online can help boost awareness of a new product. Read more
How consumers shop differently today in the era of the app
If you want to see how consumers shop differently today just take a look at your smartphone. Read more
The effective app-based product launch strategy brands should know
The number one goal of a product launch strategy is to get the product in the consumer’s hand, literally, which typically leads to a sale. Read more
The augmented reality marketing strategy trending in 2018
A strong augmented reality marketing strategy doesn’t depend on the consumer having expensive equipment to enjoy. Read more
Buzz building ideas for a product launch with impact
When looking for ideas for a product launch, brands have come up with many innovative ways to get attention. Read more
Three video advertising benefits for brands competing in the digital space
Video advertising benefits CPG brands by making them more discoverable in the digital space. Read more
The top benefits of video marketing with apps for CPG brands
The benefits of video marketing for CPG brands may be overlooked as this is a category of brands where the products have relatively low-price points and high competition. Read more
Does your product launch marketing formula include a shopping app? It should.
Often, a product launch marketing formula involves a step-by-step process, but it should be an ongoing cycle. Read more
Out-of-this-world augmented reality marketing campaigns your brand should emulate
Augmented reality marketing campaigns have been slower than expected to take off, and much of this has been due to the lack of AR-compatible mobile platforms. Read more
How to overcome CPG e-commerce growth challenges via third-party apps
The world of online commerce can be a double-edged sword for consumer packaged goods (CPG) companies. Read more