A third-party app is more than just a marketing medium: It can be an invaluable part of a product launch plan. Read more
Mobile commerce trends in 2018: Is your brand ready?
We live in an exciting time for mobile technology. Not only are consumers able to access the Internet from their phones, they can also connect via newer connected devices, such as wearables and smart speakers. Read more
The top factors that influence consumer purchasing decisions you haven’t considered
Throughout the history, two primary factors have influenced consumer decision making: the internal and external locus of control. Those with an internal locus of control attribute their success to their own practices and abilities. Those with an external locus of control attribute success or failure to fate and external forces. These beliefs and practices can […]Read more
Three effective marketing strategies to attract customers
An effective marketing strategy to attract customers is something that is necessary in every industry, from CPG brands to restaurants to major retailers. Read more
Rewarding consumer experiences anytime, anywhere
Our vision as a company is to create rewarding consumer experiences for our users anytime, anywhere. We are taking another step in fulfilling that vision today by releasing a web version of Shopkick.Read more
App-based marketing: definitions and drivers for success
There is no one app-based marketing definition. Instead, there are hundreds of different kinds of campaigns that revolve around apps. Read more
When marketing to millennials, turn to apps
Marketing to millennials requires focusing on mobile app marketing strategies, as mobile is where the millennial audience gathers.Read more
How to increase market share of a brand in the digital age
Digital marketing is the solution managers often arrive at when they’re looking to increase a brand’s market share.Read more
The 3 reasons why video marketing works
When examining why video marketing works, brands need to think like a consumer.Read more
The top 10 mobile commerce advantages and disadvantages
To those who view challenges as opportunities, the advantages and disadvantages of mobile commerce are one and the same. Read more