This past June, Shopkick’s in-house Walmart expert Brad Godwin shared his thoughts on the complex world of Walmart shopper marketing at Supplier Community’s Fast 5 Conference.Read more
Expanded reach: Using the most effective advertising medium to target consumers
The most effective advertising medium for many brands can be delivered through a mobile app. Read more
Increase brand awareness by leveraging third-party apps
Anything that gets people talking about a company or product has the potential to increase brand awareness. Read more
These top customer retention strategies are optimal for CPG brands
Customer retention strategies are a high-priority for brands as the cost is significantly less to maintain a consumer’s loyalty than it is to attract a new consumer. Read more
These 3 innovative product launch ideas will take your marketing strategy to the next level
Innovative product launch ideas don’t have to be sophisticated, full-scale campaigns. Read more
How to engage customers in the shopping aisle with mobile technology
Mobile technology is an integral part of determining how to engage customers in the shopping aisle. Consumers consistently carry their smartphones with them as they shop and typically, they use their mobile devices to enhance their in-store experience. In fact, one survey showed that 77% of consumers used their phones while in the shopping aisle […]Read more
Shopkick turns 9! A look back on our year
August marks Shopkick’s 9th birthday, and to celebrate, we’re taking a look back on all that we’ve accomplished in the past year. Read more
How CPG brands can prepare for image recognition in retail
The use of image recognition in retail is currently in a theoretical stage, as this technology is dependent on advancements in artificial intelligence. Read more
Understanding shopping behavior patterns via third-party apps to increase sales potential
Zeroing in on shopping behavior patterns and understanding signals of purchase intent helps brands improve purchase likelihood. Read more
The top brand marketing strategy your CPG brand can’t ignore
There is one brand marketing strategy that companies—and especially CPG brands—can’t afford to ignore, and that strategy is mobile marketing. Read more