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Interactive mobile marketing: 3 tactics to turn browsers into buyers

Interactive mobile marketing: 3 tactics to turn browsers into buyers Although online shopping and the BOPIS model remain strong, browsing in-store is far from a lost pastime. As a matter of fact, a survey conducted at the end of 2018 showed that a majority of retailers (63%) are seeing in-store shopping make a comeback. Another […]Read more

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How to increase sales in grocery stores when CPG eCommerce is on the rise

We don’t have to tell you twice, but running a brick-and-mortar grocery store can be costly. Naturally, you want to maximize your returns when you’re shelling out around $160,000 just on inventory. In some ways, you’re competing against local competitors, but you’re increasingly competing against eCommerce players as well. The share of US consumers who […]Read more

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How retailers can leverage millennial buying power to boost sales in 2020

How retailers can leverage millennial buying power to boost sales in 2020 According to the most recent data, over 72 million millennials currently live in the United States. These adults, who will be turning 24-38 in 2020, have a colossal influence on retail and the U.S. economy as a whole. Accenture estimates that millennials will […]Read more

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5 effective ways to reward customer loyalty

These days, rewarding customer loyalty is often expected in the competitive marketplace as part of doing business. One study found that 79% of customers will only consider shopping with brands that demonstrate they understand and care about them. Brands looking to prove to customers they care should consider ways to reward customer loyalty.   On average, […]Read more

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