Zeroing in on shopping behavior patterns and understanding signals of purchase intent helps brands improve purchase likelihood. Read more
The top brand marketing strategy your CPG brand can’t ignore
There is one brand marketing strategy that companies—and especially CPG brands—can’t afford to ignore, and that strategy is mobile marketing. Read more
Why word of mouth marketing ideas are still powerful in the era of digital shopping
Word-of-mouth marketing ideas may be traditional, but they are even more applicable in the age of digital advertising. Read more
Why integrated marketing communication is crucial for establishing consumer trust
Integrated marketing communication is more critical now than ever, as there are so many ways for brands to communicate with consumers. Read more
Creative shopper marketing plans: How to grab the attention of your target audience
Creating a shopper marketing plan for a target audience requires a lot of insight. Brands must be prepared to do a deep dive into their ideal customer data to ensure delivery of messages at the right time, to the right group of consumers. A critical part of this is understanding and working with data. With […]Read more
10 effective online shopping marketing tactics for eCommerce retailers
Online shopping marketing is highly competitive as just about every brand, retailer, and company has a competing digital presence. Read more
Why strategic integrated marketing is the future of brand growth
Strategic integrated marketing is all about creating a seamless customer experience. Read more
3 effective brand recognition strategies for eCommerce retailers
Today’s eCommerce retailers need to be prepared to go further than simple brand recognition strategies; they must create brand affinity. Read more
Back to School Shopping Habits: Survey Results
It may feel like the school year just ended and that summer is finally in full swing, but the back-to-school shopping season has already crept upon us. Back-to-school is the second largest shopping season of the year, and parents are already prepping. Read more
The top 3 retail digital marketing strategies to launch a new CPG product
CPG brands can face significant challenges in launching new products, as these traditional products require decidedly non-traditional retail digital marketing plans to ensure success. Read more