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4 ways to improve the retail customer experience to encourage loyalty

4 ways to improve the retail customer experience to encourage loyalty In almost every situation, a bad experience deters one from placing themselves in a similar situation in the future; this is especially true in retail. If a customer finds that a particular retail experience causes them an inconvenience, they aren’t likely to return to […]Read more

How to increase brand awareness through digital marketing

How to increase brand awareness through digital marketing A list of “lesser-known brands that consumers should learn about” comes out almost annually. Lists like these prime consumers to be impressed, be in the know, and remember the mentioned brands in the future. If your brand is referred to as “lesser-known” in the early days of […]Read more

4 strategies to enhance the customer shopping experience in-store

“Strategy” refers to a high-level action plan designed to achieve one or more goals under conditions of uncertainty. There has been much uncertainty in brick-and-mortar retail these days, with customers shifting online and many longstanding retailers shuttering their doors for good in what the media has called a “retail apocalypse.” Yet, that doesn’t mean brands […]Read more

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