New technology in retail is changing the way consumers shop, but these advances may not be evident at first glance. Read more
How location-based mobile marketing can influence consumer buying decisions
Using location-based mobile marketing at the beginning, middle, and end of a consumer’s shopping trip can boost sales and improve their overall experience. Read more
3 ways in-app video advertising can benefit CPG brands
CPG brands considering in-app video advertising should be aware of the massive potential that the technology holds. Read more
How beacon technology in retail is changing the way brands market to consumers
Though beacon technology in retail has been in use by marketers for years, many haven’t yet realized how intuitive it has become. Read more
Leveraging location-based augmented reality in retail
Location-based augmented reality is the next iteration of AR in marketing. Read more
Understanding the types of consumer buying behavior and ways to influence them
Understanding the types of consumer buying behavior and ways to influence them While the basic types of consumer buying behaviors haven’t changed much over the years, the way in which marketers approach consumers has. Digital avenues have expanded the information that consumers have available, as well as their connection to brands. Whether a consumer is […]Read more
The 3 best retail marketing strategies for CPG brands to utilize in the new year
Brands seeking the best retail marketing strategies for 2019 should consider how technology may have changed product visibility. Read more
Consumer trends for 2019: A forecast of consumer buying behavior
Consumer trends for 2019 will center on an improved customer shopping experience. Read more
Successful brand repositioning examples designed to reach a greater consumer audience
Successful brand repositioning examples designed to reach a greater consumer audience Sometimes, iconic brands get consumers to look at an existing product in a new way. Any time a brand makes a significant paradigm shift, whether they’re introducing a new product or reintroducing an old one, they’re taking a risk. Several successful brand repositioning examples […]Read more
How the best marketing trends of 2018 will impact brand retention in the coming year
Marketing trends in 2018 were heavily focused on the new options created through updated technology, and this will continue to shape the industry through 2019. Read more