2020 has changed life as we know it, and has undoubtedly been a challenging year for brands, retailers, and consumers alike. While some businesses have stayed afloat or even thrived amid the chaos, others have been forced into triage mode. And what was once a quick trip to the store has now become a matter […]Read more
Expanding the target market for retail stores with interactive technology
The target market for retail stores is naturally tech-savvy, with 6 in 10 shoppers using a smartphone to look up information while in-store.Read more
BOPIS eCommerce is the next wave in omnichannel marketing
Buy online pickup in-store, also known as BOPIS, is an omnichannel eCommerce strategy whose name is pretty self-explanatory—consumers buy products online, and then pick up their purchased items in-store, offering previously unavailable speed and convenience.Read more
Leveraging beacon mobile marketing technology to increase awareness and sales
Beacon mobile marketing debuted in 2013 when Apple announced iBeacon technology would be part of their iOS 7 software at the World Wide Developer Conference.Read more
6 essential KPIs for retail marketing in the digital age
Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy.Read more
Gift card marketing strategies’ importance in the digital age of retail
Every year, especially around the holidays, many consumers struggle with a common problem: what to buy for friends and family.Read more
What this year’s surge in online holiday shopping means for retailers
Consumers worldwide have greatly increased their online spending in 2020, in large part due to COVID-19.Read more
COVID-19 holiday shopping patterns provide valuable retail marketing insights
Make no mistake—consumers still want to buy gifts this holiday season, COVID-19 or not.Read more
3 ways to boost your B2C digital marketing strategy
The holiday spirit remains strong year after year despite the global hardships experienced in 2020. During times of great stress and uncertainty, familiar traditions are a comforting refuge.Read more
How top-performing Black Friday marketing campaigns will look this year
Is the Black Friday of yesteryear officially “dead” in 2020?Read more