3 CPG digital marketing trends changing how brands reach consumers Get In Touch The Consumer Packaged Goods (CPG) industry has gone digital, allowing retailers to reach consumers early on in the buyer’s journey—sometimes before intent to purchase arises. Shoppers use mobile devices, computers, and other forms of technology as an integral part of their shopping […]Read more
4 tips to improve your mobile app marketing strategy
The need for a strong mobile app marketing strategy resonates truer now more than ever.Read more
Shopper marketing: How mobile technology is transforming shopper engagement
Shopper marketing is a broad term defined as last-minute efforts to influence a shopper’s behavior at the point of purchase.Read more
How to personalize the digital customer journey
Brands and retailers know how critical it is to put the customer first and offer some level of personalization.Read more
In-store marketing effectiveness: 4 proven case studies
In-store marketing effectiveness: 4 proven case studies Get In Touch Imagine you have a brand ambassador at a big-box store like Target or Walmart who: Greets each shopper upon entering the store Discusses the latest product news Directs and personally ushers the shopper to specific items in-aisle Answers questions Assists with the purchase This holistic […]Read more
CPG brand marketing: Building a brand identity that fosters loyalty
The CPG industry has seen a number of dramatic shifts over the past decade, with the digitization of many aspects of daily life and the rise of high-quality, private label brands.Read more
How customer expectations in retail are changing amid the pandemic
Although the coronavirus’ presence will likely diminish over time, its impact on the retail space and beyond could have everlasting effects.Read more
How showrooming in retail increases product interaction and leads to sales
Showrooming in retail describes the process in which a consumer looks at a product in the store and then purchases it online, oftentimes at a lower price point.Read more
3 effective digital marketing strategies to increase brand awareness
3 effective digital marketing strategies to increase brand awareness Get In Touch Digital marketing is an effective way to drive and increase brand awareness—for many reasons. By implementing digital marketing strategies to increase brand awareness, brands and retailers: Meet shoppers where they are: Americans spend over 12 hours a day interacting with digital media, be […]Read more
Top of mind awareness: leveraging mobile on the path to purchase
Brands that have earned high top-of-mind awareness gobble up market share effortlessly. Read more