Incentivize the customer shopping experience with these five strategies Improving the customer shopping experience isn’t always about following the brands that provided the best examples of marketing. Sometimes, it can be even more beneficial to learn from those campaigns that didn’t perform quite as well as expected, despite being well-designed. With a flexible marketing strategy, […]Read more
Out of sight, out of mind: Three product positioning strategies designed to increase sales potential
Digital product positioning strategies get consumers to approach the brand, rather than the other way around. Read more
3 ways to leverage programmatic video advertising in your brand’s marketing plan
The mass scale of programmatic video advertising can be costly for brands as these ads are typically difficult to target. Read more
Why brands should utilize customer loyalty programs in retail to incentivize the shopping experience
Measuring the efficacy of customer loyalty programs in retail can also help brands discover their most valuable micro-influencers. Read more
Ways to leverage mobile technology in retail that lead to increased eCommerce sales
One of the incredible opportunities for mobile technology within retail is the ability to offer a service to customers in addition to a product. Read more
Leveraging 2D image recognition technology in retail can lead to increased sales potential
Leveraging 2D image recognition technology in retail can lead to increased sales potential Developments in artificial intelligence have led to a greater understanding of the potential of image recognition technology. Industry-wide, businesses are seeing the benefits this type of tech creates from supply chain management to brand growth strategies. While it’s still in its infancy, […]Read more
3 holiday marketing strategies to increase sales this season
Holiday marketing strategies for 2018 should revolve around the technology consumers purchased at 2017’s end, as these new devices are speeding the consumer path to purchase. Read more
How your brand can leverage its influences on consumer behavior
Internal and external influences on consumer behavior can completely shift their perception of a brand in an instant. Read more
Engaging customers in retail with video greetings can lead to better brand retention
Personalization is a significant factor in engaging customers in retail. Read more
Video marketing strategies that use augmented reality in retail
London’s National Theater recently made headlines for its new augmented reality (AR) glasses. Read more