In-app advertising has proven effective for many brands and retailers, so why not close the loop with in-app shopping?Read more
Understanding how retail brand partnerships can boost awareness
More than a third of brands cited “awareness” as their primary goal last year.Read more
How rewarding customer loyalty leads to better retention
A clear focus on customer retention is a sound sales strategy.Read more
Majority of Americans Changing How They Shop Due to COVID-19 Concerns
Most consumers are stocking up in-store, despite health concerns and empty aisles, according to the new Shopkick surveyRead more
The 3 key elements of a successful brand recall strategy
The 3 key elements of a successful brand recall strategy Entrepreneurship plays a vital role in the American economy, with more than 32.2 million small businesses competing for market share. The digital world has leveled the playing field for startups to compete with household names for brand recognition. But how can a newer brand achieve […]Read more
Why the most effective immersive brand experiences feature mobile
The most effective immersive brand experiences are driven by digital technology—more specifically, mobile technology.Read more
How to leverage in-store digital marketing to boost sales
In-store digital marketing in 2020 looks very different than in-store digital marketing even five years ago.Read more
How to create product awareness on the path to purchase
Technology has greatly changed the standard path to purchase model over the years.Read more
3 steps to a successful integrated retail strategy
Aligning the in-store experience with online and mobile channels should be a priority for every retailer.Read more
3 effective experiential marketing ideas for building brand awareness
3 effective experiential marketing ideas for building brand awareness There are many experiential marketing ideas that can be used in retail but the most effective will be those that engage customers while also increasing brand awareness. By leveraging experiential marketing, you can encourage shoppers to participate in a branded experience worth remembering, sharing, and evangelizing. […]Read more