79 Percent of Consumers Expect Inflation to Impact their Back-To-School Shopping
Shopkick survey finds that 77 percent of consumers plan to take advantage of the sales tax-free weekend(s) in their state to save money on back-to-school shopping With US inflation being the highest it has been
Sticky CX: How to Design Experiences that Keep Customers Coming Back
Creating ‘sticky’ customer experience (CX) is about more than just brand loyalty – it’s about staying relevant and interesting to customers wherever they are in a buying cycle. In fact, argues Nick Pearse of agency
Marrying Consumer Expectations With Values
How to align brand values to today’s consumer expectations was at the center of topics covered at the recent 2022 CEO Summit hosted in New York City by the Jay H. Baker Retailing Center at
Takeaways from the Summer Fancy Food Show: Insights, Trends, and Full Stomachs
The world has yet to stop shifting dramatically. From the pandemic to inflation, retailers and brands alike have had to quickly adjust expectations and strategies, with the risk of being left behind.
Half of Americans Hide their Sugary Sweets in Secret Stash
Shopkick’s National Candy Month data reveals chocolate is king; Reese’s and M&Ms reign supreme With National Candy Month coming to a close, it is a perfect time to reflect on the who, what and why
Celebration of Pride
On Thursday, June 9th Shopkick attended the Brand Innovators Pride & Inclusivity Summit hosted by LVMH luxury brands and The Bar, an LVMH Employee Resource Group (ERG) with members who self-identify as part of the
Inflation is Impacting 72 percent of Americans’ Summer Plans
Even amidst inflation concerns, Shopkick survey finds that 61 percent of consumers still plan to travel this summer Although consumers are faced with near-record inflation and looming recession concerns, they are still making plans for
2022 Summer Fancy Foods Show: What We Expect
On Sunday, June 12th, the Specialty Food Association’s Fancy Food Show kicks off, and Shopkick is excited to join the industry’s top emerging and leading brands from the first session to the last on Tuesday,
The Blurring Sweets & Snacks Category: Creating Experiences with Indulgence and Function
It isn’t news that the world shifted dramatically because of the pandemic. Most of the conversations have been around tangible scenarios – i.e., where we live, where we work, and where we shop. These changes
3 things brands need to know about Gen Z’s CX expectations
Don’t look now, but Gen Zers are graduating college. They’re starting salaried jobs. And they’ve got money to spend. But there’s mounting evidence that companies across industries aren’t ready for these digital natives (those born
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