The retail industry is currently in a state of transition.Read more
Why these 3 experiential retail trends are so effective
Experiential retail trends might be the key to breathing some life back into brick-and-mortar stores.Read more
Retailers ask: What is experiential retail?
Experiential retail is oft-misunderstood. Read more
How to retain customers in retail: 4 strategies to improve retention
How to retain customers in retail: 4 strategies to improve retention Learning how to retain customers in retail is critical as about 65% of a company’s business comes from existing customers. Driving revenue requires a focus on getting customers through the doors, with an emphasis on encouraging them to come back again and again. Many […]Read more
How to develop an effective retail marketing strategy
An effective retail marketing strategy generates consumer interest and drives in-store sales.Read more
Welcome Shopkick to the Trax Family
Joel Bar-El, CEO & Co-Founder at Trax welcomes Shopkick to the Trax family Read more
5 benefits of multichannel marketing in retail
Today’s shopper isn’t confined to one channel when it comes time to make a purchase.Read more
4 ways to improve the in-store customer experience to boost shopper retention
While acquiring new business is important, holding onto existing customers should take precedence.Read more
The top 5 most effective advertising techniques
The top 5 most effective advertising techniques The most effective advertising techniques for CPG brands create top-of-mind awareness when the consumer is in the store. By establishing personal and engaging connections, brands can stay at the top of consumers minds when they discover a need for a product. These techniques are often technology-focused, yet they […]Read more
Find out what it takes to develop a successful marketing strategy for your brand
As a brand, your marketing strategy is your long-term plan for success.Read more