This is an uncertain time in retail. The COVID-19 pandemic is causing shifts in American consumer shopping behaviors, both in-store and online.Read more
3 effective mobile marketing channels to promote consumer engagement
3 effective mobile marketing channels to promote consumer engagement Get In Touch Mobile marketing allows you to reach your customers wherever they are, whether that’s home, work, or play. The vast majority of shoppers welcome communications from brands that are truly relevant, helpful, and engaging. One of the best aspects of mobile marketing is that […]Read more
Explore the best marketing strategy to increase brand awareness
When a consumer has a specific need, and they consider your brand as the solution, you’ve effectively established a relationship that reaches far beyond awareness.Read more
How to maintain customer loyalty in retail during an economic downturn
The COVID-19 pandemic has changed the way consumers interact in many aspects of retail—including trips to the store, items they typically purchase, and even how often they shop.Read more
How to increase market share in retail with mobile marketing
Increasing market share can happen in one of two ways—either brands and retailers are “stealing” business from competitors or creating a new demand to increase the market along with share.Read more
Retail tips: What makes a customer’s shopping experience seamless?
Retail tips: What makes a customer’s shopping experience seamless? Get In Touch The vast majority of shoppers move across channels on the path to purchase. They may move from your website to a mobile app and into your brick-and-mortar store all in one shopping trip—and they expect that experience to be smooth and without frustration. […]Read more
Consumers Looking Forward to Non-Essential Retailers Reopening, as Long as There Are Safety Precautions
Half of Americans plan to visit non-essential retailers within a week of reopening; Gen Z most likely to visit within first few days.Read more
Consumers are still shopping in-store despite COVID-19, but will only make one stop
The COVID-19 pandemic has led to widespread fear, anxiety, and uncertainty across the nation. As the pandemic intensifies week to week, consumers continue to shift the way that they shop to adjust to this new normal. Read more
Implement a customer loyalty marketing strategy that increases trust and sales
Loyal customers tend to buy more and advocate for their preferred brand or retailer.Read more
How a retail marketing partner can expand your reach
Partnership marketing is an established concept of modern retailing and has been used in some form by most retailers and brands.Read more