A marketer’s guide to how programmatic advertising works There is no single answer to how programmatic advertising works. This type of advertising is a broad category that all marketers must learn, but its technical details and platform options vary widely. Programmatic advertising works by allowing marketers to automate their ad buys, but automation does not […]Read more
3 types of product positioning strategies and how to best leverage them
As gaining shelf space becomes more competitive for brands, marketers should be looking into leveraging one of the various types of product positioning strategies.Read more
Customer retention marketing: 3 ways to maintain customer loyalty
In our customer-centered economy, where competitors would gladly engage with those your business has overlooked, customer retention is more important than ever before.Read more
What to include in your product awareness campaign
The elements of a product awareness campaign should tie in the what, where, and when of a new product release.Read more
How to increase sales without lowering price
There’s nothing wrong with offering a deal on your product; especially since shoppers are always on the hunt for a bargain.Read more
5 Foundations for Inspiring Loyalty From the Modern Consumer
The way that consumers shop has changed significantly over the past decade, but many brands and retailers have failed to create loyalty programs that evolve with the CPG landscape and its savvy consumers. In fact, more than half of the customers that signed up for loyalty programs aren’t even using them.Read more
Extended reach: 3 effective mobile marketing strategies
CPG brands must be able to effectively utilize mobile marketing strategies to connect with consumers in the store and online.Read more
Understanding the factors influencing consumer behavior
Understanding the factors influencing consumer behavior Learn more about partner benefits Market cultures, social circles, personal preference, and psychology are all factors influencing consumer behavior in the shopping aisle. These factors aren’t static, meaning brands have an opportunity to change the consumer’s mind before they make a purchase decision. By leveraging options like mobile marketing, […]Read more
Why your brand needs a partnership marketing strategy
There are many ways brands can leverage a partnership marketing strategy to grow their customer base and their overall sales.Read more
Leveraging mobile technology to guide the consumer decision-making process
The consumer decision-making process is a series of steps that guides consumers from discovering a need to fulfilling it and evaluating their purchase.Read more