The most effective marketing channels for CPG brands to reach customers The most effective marketing strategy for CPG brands is an omnichannel strategy. You’re likely already dividing your marketing budget between traditional broadcasting, print advertising, digital advertising, and maybe social media—and all of these channels work together to increase brand awareness and hopefully steal market […]Read more
Loyal attraction: How to gain customer loyalty
Having a revolving door of customers is not ideal for modern businesses.Read more
Exploring the advantages of mobile marketing in retail
With mobile being such an inextricable part of our daily lives, it’s no wonder the advantages of mobile marketing are abundant.Read more
7 in-store marketing strategies to engage young consumers
If you’re looking toward the future and want to ensure your business continues to thrive in the coming decades, you have to take the predilections of young consumers into consideration.Read more
CPG brands should use these 4 marketing strategies to retain customers
The average CPG brand counts on 0.7% of shoppers—the loyalists—to comprise 80% of their sales volume.Read more
4 ways to improve customer experience in retail
4 ways to improve customer experience in retail Friction is the biggest obstacle to a positive customer experience in retail. Whether it’s waiting in line at the cash register or getting lost in the aisles, struggling to find a salesperson, or discovering your order isn’t ready for pickup, customers feel frustrated and annoyed by these […]Read more
How can brick and mortar stores compete with online retailers?
The retail powerhouses of America have a synergistic relationship between their brick-and-mortar stores and eCommerce sites. Read more
How to connect with customers in retail
The most successful enterprises understand how to connect with customers in retail.Read more
How to enhance the customer experience in retail
Brands looking to gain competitive margin must consider how to enhance the customer experience in retail.Read more
3 innovative ideas for customer retention for CPG brands
The benefits of customer retention are indisputable. It’s five times cheaper to keep an existing customer than to acquire a new one.Read more