The retail powerhouses of America have a synergistic relationship between their brick-and-mortar stores and eCommerce sites. Read more
How to connect with customers in retail
The most successful enterprises understand how to connect with customers in retail.Read more
How to enhance the customer experience in retail
Brands looking to gain competitive margin must consider how to enhance the customer experience in retail.Read more
3 innovative ideas for customer retention for CPG brands
The benefits of customer retention are indisputable. It’s five times cheaper to keep an existing customer than to acquire a new one.Read more
Learn how to increase footfall in your retail store
Learn how to increase footfall in your retail store Of all the challenges currently facing the retail industry, declining foot traffic seemed to be the first that emerged. Therefore, it’s one of the first challenges brands seek to overcome. Increased foot traffic leads to more repeat visits, higher customer satisfaction rates, and, most importantly, increased […]Read more
5 innovative ideas to increase sales in retail stores
According to the National Retail Federation, the economy is in good financial shape, and so are consumers.Read more
Why Shopkick should be a part of your CPG marketing strategy
It can be a challenge to stand out in a crowded supermarket aisle.Read more
3 attributes of the best retail loyalty programs
Attracting customers is often fairly easy for most retailers, but encouraging them to remain loyal and purchase again and again is more of a challenge.Read more
CPG brands can increase purchase intention by leveraging mobile
CPG brands have many reasons for wanting shoppers to purchase certain items.Read more
Analyzing the effectiveness of location based marketing
Analyzing the effectiveness of location based marketing The way gurus talk about location-based marketing, it sounds like the panacea for the retail industry as we know it. And it might be—with geofencing, beacons, proximity marketing apps, and augmented location data, we have the potential to target customers more specifically than ever before, in the very […]Read more