There are several steps along the path to purchase where brands can leverage ways to boost customer engagement and increase sales. Read more
Retail industry trends: Leveraging consumer behavior to prepare for peak spending seasons
Retail industry trends: Leveraging consumer behavior to prepare for peak spending seasons Retail industry trends are dynamic in the methods brands can use to reach consumers, but they’re also somewhat predictable when it comes to the most significant shopping periods. How consumers buy might change, but why they buy is easier to understand. Whether they’re […]Read more
AI marketing: How machine learning is improving ad personalization
AI marketing, or the process of using artificial intelligence to deliver marketing messages, allows brands to target content and increase their advertising ROI. Read more
From shoppers to buyers: How to increase conversion in retail stores
Increasing the conversion rate in retail is often a significant challenge for CPG brands who have little control over the physical layout of stores. Read more
How marketing technology is changing in-store interaction
Before the emergence of smartphones and mobile apps, shoppers interacted with store clerks when they had questions about products. Read more
3 common challenges of mobile marketing and how to solve them
For those brands looking to reach today’s on-the-go consumer, mobile marketing is the way to go. Read more
3 competitive marketing strategies that are proven to boost brand visibility
3 competitive marketing strategies that are proven to boost brand visibility Learn more about partner benefits Competitive marketing strategies allow brands to improve their market share while maximizing their ROI. Michael Porter’s generic competitive strategies establish broad categories in which brands can take a competitive advantage, which marketers still reference today. While marketing has changed […]Read more
Customer engagement: Why apps are pivotal in the marketing process
Thanks to advancements in mobile technology, apps have made it easier for brands to encourage customer engagement. Read more
How marketers are using predictive artificial intelligence in retail
In recent years predictive artificial intelligence has become a game-changer for financial services, healthcare, and other data-intensive industries. Read more
Understanding the impact of influencer marketing on consumer behavior
The impact of influencer marketing on consumer behavior is similar to that of the popular kid in school—others want to befriend them, know their interests, and are inclined to follow their lead. Read more