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Learn how to increase footfall in your retail store

Learn how to increase footfall in your retail store Of all the challenges currently facing the retail industry, declining foot traffic seemed to be the first that emerged. Therefore, it’s one of the first challenges brands seek to overcome. Increased foot traffic leads to more repeat visits, higher customer satisfaction rates, and, most importantly, increased […]Read more

Analyzing the effectiveness of location based marketing

Analyzing the effectiveness of location based marketing The way gurus talk about location-based marketing, it sounds like the panacea for the retail industry as we know it. And it might be⁠—with geofencing, beacons, proximity marketing apps, and augmented location data, we have the potential to target customers more specifically than ever before, in the very […]Read more

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