Analyzing the effectiveness of location based marketing

The way gurus talk about location-based marketing, it sounds like the panacea for the retail industry as we know it. And it might be⁠—with geofencing, beacons, proximity marketing apps, and augmented location data, we have the potential to target customers more specifically than ever before, in the very locations where they’re likely to be most receptive. Location-based marketing seems like selling umbrellas in Times Square during a rainstorm.

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Dima Volovik

EVP of Product and Engineering

Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.

Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.

Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.