‘Tis the season: 10 ways to boost holiday sales in 2019
According to Kiplinger’s most recent economic forecast, 2019 holiday sales are on track to outpace last year’s numbers.
4 effective retail marketing trends that will drive success
Retail marketing trends are moving brands towards a future where consumers expect better experiences both online and in the store. These consumers don’t want to be limited to making purchases exclusively via one channel; they want a shopping experience that can translate across digital mediums.
3 in-app advertising trends that are shaping digital retail marketing
Consumers spend an estimated three hours per day on their mobile devices, which makes following in-app advertising trends crucial to marketers who want to reach them.
How implementing a digital customer experience strategy could boost online sales
Having a robust digital customer experience strategy is crucial to keeping up with consumer expectations.
Retailers ask: Why is customer engagement so important?
If you’re wondering why customer engagement is so important, consider the fact that 73% of customers expect companies to understand their needs and expectations.
Why your brand should partner with a customer loyalty program app
Loyalty programs are a great way to boost customer retention.
How consumers plan to tackle holiday shopping
The season of giving is here, meaning shopping for gifts and festive treats is top of mind for brands, retailers, and consumers alike.
4 factors influencing consumer decision making
When analyzing the factors that influence consumer decision making, one needs to look no further than the four Ps of the marketing mix: pricing, promotion, place, and product. With competitive pricing, strong promotions, optimal shelf placement, and a good product, brands can be assured of their success.
Back to School Shopping Habits
While summer isn’t over just yet, the back-to-school season is upon us, and in a big way. In fact, the National Retail Federation predicts that back-to-school and back-to-college spending will reach an estimated $80.7 billion
Why your CPG brand’s shelf placement strategy should incorporate mobile
While the placement of products on the shelves at a supermarket may seem completely random to a consumer, companies understand that behind the scenes, a shelf placement strategy is at the heart of product and
A buy online pickup in store strategy won’t necessarily stop in-store purchases
According to Business Insider, over 68% of U.S. customers have made multiple “buy online pickup in store” purchases in the past year.