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Becoming mobile champions: A fireside chat with Shopkick & Branch

Earlier this month, Shopkick CEO Adam Sand spoke at the Mobile World Congress Americas 2018 conference

Over the course of the three day event, more than 400 speakers highlighted a wide range of mobile topics, from artificial intelligence to blockchain, and provided insights and solutions for today’s complex mobile environment.

At MWC, Adam sat down for a fireside chat with Branch co-founder and Head of Marketing, Mada Seghete, where they discussed how to become mobile champions in a rapidly changing space, as well as Shopkick’s approach to mobile success, failure, and everything in between.  

Watch the video here.

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Apu Battan

VP of User Growth

Apu Battan is the VP of User Growth at Shopkick.

Apu is first and foremost an analytics leader, with close to 15 years of experience in helping to make decisions through the objective lens of data. Apu has always been a strong advocate for Shopkick’s most valuable customer — the user. He is passionate about acquiring the right users for our business, delighting them with the best product experience, and growing them into loyal, high-value users in the long term. Prior to Shopkick, Apu served as an Analytics Leader at Intuit for close to six years, and at Netflix, Electronic Arts, and Microsoft before that. 

Apu holds a bachelor’s degree in mechanical engineering from Birla Institute of Technology and Science,  and a master’s degree in integrated manufacturing and systems engineering from North Carolina State University, Raleigh.