Measuring the efficacy of customer loyalty programs in retail can also help brands discover their most valuable micro-influencers. Read more
How your brand can leverage its influences on consumer behavior
Internal and external influences on consumer behavior can completely shift their perception of a brand in an instant. Read more
Engaging customers in retail with video greetings can lead to better brand retention
Personalization is a significant factor in engaging customers in retail. Read more
Why integrated marketing communication is crucial for establishing consumer trust
Integrated marketing communication is more critical now than ever, as there are so many ways for brands to communicate with consumers. Read more
Three effective marketing strategies to attract customers
An effective marketing strategy to attract customers is something that is necessary in every industry, from CPG brands to restaurants to major retailers. Read more
Rewarding consumer experiences anytime, anywhere
Our vision as a company is to create rewarding consumer experiences for our users anytime, anywhere. We are taking another step in fulfilling that vision today by releasing a web version of Shopkick.Read more
Added value marketing: 3 easy ways to incentivize your customers
A win-win for both a brand and its customers, added value marketing offers the consumer many more incentives and rewards than standard marketing does, while simultaneously costing the brand very little compared to other advertising methods. Added value marketing—commonly referred to as value-added marketing—is a strategic method of advertising used for building brand affinity. It […]Read more
The future of video advertising on social media: Why your brand must be mobile
The two fastest growing segments in the digital space are video and social media. So, when it comes to where to place video advertising, social media is a high priority for marketing professionals.Read more
CPG video advertising monetization in the age of the mobile app
Often, the strategies for video advertising monetization are discussed not by content producers, but by the publishers who make money off those advertisements. Read more
Modern customer relationship building strategies for the digital shopper
Customer relationship building strategies are one of the cornerstones of marketing to help increase brand awareness, build market share and growth, and improve overall product perception. Many companies are seeking ways to leverage expansions in artificial intelligence and utilize smart technologies to create meaningful conversations with customers. Most modern customer relationship building relies on technology […]Read more