While many consumers prefer privacy, they also want to do business with companies that understand them.Read more
5 customer loyalty program ideas that build brand affinity
The best customer loyalty program ideas extend beyond a customer’s superficial reasons for preferring a brand and get down to the heart of the matter.Read more
How to increase brand recognition: 3 tips and tricks
The best strategies for increasing brand recognition center on approaching consumers as individuals.Read more
How to create an immersive retail experience
A shopping mall is a place where people can visit even to window shop and still end up enjoying the experience. Read more
Why your brand needs a partnership marketing strategy
There are many ways brands can leverage a partnership marketing strategy to grow their customer base and their overall sales.Read more
3 innovative customer engagement ideas and when to use them
The most innovative customer engagement ideas don’t just drive consumers to buy; they encourage spontaneous brand recognition which can inspire loyalty.Read more
Establishing a brand storytelling strategy to boost CPG sales
From bagged salads to deodorant, everyone needs and buys consumer packaged goods (CPGs). Read more
BOPIS retail: How brands can benefit from this new shopping trend
The only thing better than confirming a customer’s intent to buy is actually winning a sale, and retailers must be ready to accommodate new buying habits.Read more
How to achieve top-of-mind awareness on the path to purchase with virtual greetings
If you’re wondering how to achieve top of mind awareness for your brand, one of the keys is to reach consumers right before they’re about to shop.Read more
4 ways to improve in-store marketing effectiveness
CPG brands may face challenges with in-store marketing effectiveness due to limited control over the retailer space. Read more