Engagement—or the ongoing interactions offered by the company and chosen by the customer —is necessary for companies to gain and sustain business. Read more
How to build brand affinity: Why your brand’s “personality” matters
When understanding how to build brand affinity, one must understand the difference between loyalty and affinity.Read more
Loyal attraction: How to gain customer loyalty
Having a revolving door of customers is not ideal for modern businesses.Read more
How to connect with customers in retail
The most successful enterprises understand how to connect with customers in retail.Read more
How to enhance the customer experience in retail
Brands looking to gain competitive margin must consider how to enhance the customer experience in retail.Read more
3 innovative ideas for customer retention for CPG brands
The benefits of customer retention are indisputable. It’s five times cheaper to keep an existing customer than to acquire a new one.Read more
CPG brands can increase purchase intention by leveraging mobile
CPG brands have many reasons for wanting shoppers to purchase certain items.Read more
Learn how to shorten the consumer path to purchase with mobile
The consumer path to purchase is an important consideration for any retailer looking to reduce marketing costs, improve conversions, lower churn rates, and increase the bottom line.Read more
The benefits of providing customers with incentives in retail
Offering customer incentives in retail can be a real game-changer for brands.Read more
Why customer retention marketing strategies are important for brand loyalty
In pursuit of growth, companies can choose to focus their efforts on new customer acquisition or customer retention marketing strategies.Read more