A clear focus on customer retention is a sound sales strategy.Read more
Why the most effective immersive brand experiences feature mobile
The most effective immersive brand experiences are driven by digital technology—more specifically, mobile technology.Read more
How to create product awareness on the path to purchase
Technology has greatly changed the standard path to purchase model over the years.Read more
Why personalization in retail is a must when growing engagement
The average American is exposed to an estimated 4,000 to 10,000 ads per day. At some point, it’s intrinsic to subconsciously screen for messages that spark a personal interest and filter out those that aren’t relatable. Personalization is the key to locating the right demographic for particular products and brand messaging—and yet, so many brands […]Read more
Partner with a customer loyalty rewards app to boost affinity
Brands and retailers understand the importance of retaining loyal customers, especially when it’s been proven that it’s more cost-effective to retain customers than it is to acquire new ones.Read more
4 strategies to enhance the customer shopping experience in-store
“Strategy” refers to a high-level action plan designed to achieve one or more goals under conditions of uncertainty. There has been much uncertainty in brick-and-mortar retail these days, with customers shifting online and many longstanding retailers shuttering their doors for good in what the media has called a “retail apocalypse.” Yet, that doesn’t mean brands […]Read more
Reward customers for in store engagement and reap the benefits
Engagement—or the ongoing interactions offered by the company and chosen by the customer —is necessary for companies to gain and sustain business. Read more
How to build brand affinity: Why your brand’s “personality” matters
When understanding how to build brand affinity, one must understand the difference between loyalty and affinity.Read more
Loyal attraction: How to gain customer loyalty
Having a revolving door of customers is not ideal for modern businesses.Read more
How to connect with customers in retail
The most successful enterprises understand how to connect with customers in retail.Read more