Even with a great product and a known brand, every product launch poses uncertainties. About 10,000 new products debut every year in the CPG industry alone, and within two years, 85% of these items are categorized as failures and are scrapped. There is no precise formula for capturing the adoration of your desired target market, […]Read more
Ultimate guide to setting up a customer rewards program for retailers
Loyalty rewards programs are more prominent and popular than ever.Read more
How proximity-sensing advertising drives brand engagement
For many marketers, it’s not so much a question of if they should focus on brand engagement, but rather how they should best go about doing so.Read more
Comparing customer loyalty programs: Which marketing strategy is right for your brand?
Customer loyalty does more than signify the groundwork of a fruitful, long-term relationship between brand and customer; it provides a multitude of strategic benefits that improve the health and success of a brand.Read more
CPG loyalty programs: Overcoming the challenge of loyalty fatigue
When it comes to CPG loyalty programs, you would normally think “the more the merrier,” right?Read more
Shifting to digital: How to gain customer trust online
With an oversaturated market, it’s important for businesses to differentiate themselves and compel consumers to shop with them.Read more
A new normal: Preparing for changes in consumer behavior post-COVID-19
Consumption habits have been deeply disrupted by the emergence of COVID-19, leaving shoppers and retailers with much uncertainty about the path ahead.Read more
Shopper marketing: How mobile technology is transforming shopper engagement
Shopper marketing is a broad term defined as last-minute efforts to influence a shopper’s behavior at the point of purchase.Read more
How to personalize the digital customer journey
Brands and retailers know how critical it is to put the customer first and offer some level of personalization.Read more
How a retail marketing partner can expand your reach
Partnership marketing is an established concept of modern retailing and has been used in some form by most retailers and brands.Read more