Increasing the conversion rate in retail is often a significant challenge for CPG brands who have little control over the physical layout of stores. Read more
How marketing technology is changing in-store interaction
Before the emergence of smartphones and mobile apps, shoppers interacted with store clerks when they had questions about products. Read more
3 common challenges of mobile marketing and how to solve them
For those brands looking to reach today’s on-the-go consumer, mobile marketing is the way to go. Read more
Customer loyalty programs: Converting loyalty into sales
Customer loyalty programs are a challenge in the CPG industry as consumers typically don’t carry brand-specific loyalty cards. Read more
In-app video ads: Why your brand should be taking advantage of mobile video
There are many opportunities available through in-app video ads of which brands should take advantage. Read more
3 ways to increase brand awareness and loyalty
Marketers commonly cite the Pareto Principle as a reason to increase brand awareness and loyalty. Read more
How the best marketing trends of 2018 will impact brand retention in the coming year
Marketing trends in 2018 were heavily focused on the new options created through updated technology, and this will continue to shape the industry through 2019. Read more
Why brands should utilize customer loyalty programs in retail to incentivize the shopping experience
Measuring the efficacy of customer loyalty programs in retail can also help brands discover their most valuable micro-influencers. Read more
How your brand can leverage its influences on consumer behavior
Internal and external influences on consumer behavior can completely shift their perception of a brand in an instant. Read more
Engaging customers in retail with video greetings can lead to better brand retention
Personalization is a significant factor in engaging customers in retail. Read more