When it comes to CPG loyalty programs, you would normally think “the more the merrier,” right?Read more
Shifting to digital: How to gain customer trust online
With an oversaturated market, it’s important for businesses to differentiate themselves and compel consumers to shop with them.Read more
A new normal: Preparing for changes in consumer behavior post-COVID-19
Consumption habits have been deeply disrupted by the emergence of COVID-19, leaving shoppers and retailers with much uncertainty about the path ahead.Read more
Shopper marketing: How mobile technology is transforming shopper engagement
Shopper marketing is a broad term defined as last-minute efforts to influence a shopper’s behavior at the point of purchase.Read more
How to personalize the digital customer journey
Brands and retailers know how critical it is to put the customer first and offer some level of personalization.Read more
How a retail marketing partner can expand your reach
Partnership marketing is an established concept of modern retailing and has been used in some form by most retailers and brands.Read more
How to build customer trust and loyalty that translates into sales
Prioritizing trust is not just a superior sales tactic; it’s good business and the right thing to do.Read more
Why a shopper’s in store mobile experience matters in retail
More than half (57%) of shoppers report having used a mobile shopping app while shopping in-store.Read more
How rewarding customer loyalty leads to better retention
A clear focus on customer retention is a sound sales strategy.Read more
Why the most effective immersive brand experiences feature mobile
The most effective immersive brand experiences are driven by digital technology—more specifically, mobile technology.Read more