Retail image recognition technology will profoundly impact the future of visual merchandising as it will have the potential to convert everyday interactions into a sale. Read more
Why understanding consumer behavior is one of the best things your company can do
Understanding consumer behavior helps brands create impactful marketing campaigns which improve sales. Read more
3 in-store video marketing ideas to win consumers on their path to purchase
When using video marketing strategies in the shopping aisle, brands must straddle a fine line between aiding the consumer and disrupting them. Read more
Out of sight, out of mind: Three product positioning strategies designed to increase sales potential
Digital product positioning strategies get consumers to approach the brand, rather than the other way around. Read more
Why brands should utilize customer loyalty programs in retail to incentivize the shopping experience
Measuring the efficacy of customer loyalty programs in retail can also help brands discover their most valuable micro-influencers. Read more
How your brand can leverage its influences on consumer behavior
Internal and external influences on consumer behavior can completely shift their perception of a brand in an instant. Read more
Engaging customers in retail with video greetings can lead to better brand retention
Personalization is a significant factor in engaging customers in retail. Read more
How brands can stay top-of-mind throughout the consumer buying process
For brands, establishing a connection during the consumer buying process is critical for gaining sales. Read more
Increase brand awareness by leveraging third-party apps
Anything that gets people talking about a company or product has the potential to increase brand awareness. Read more
Why integrated marketing communication is crucial for establishing consumer trust
Integrated marketing communication is more critical now than ever, as there are so many ways for brands to communicate with consumers. Read more