For brands, establishing a connection during the consumer buying process is critical for gaining sales. Read more
Increase brand awareness by leveraging third-party apps
Anything that gets people talking about a company or product has the potential to increase brand awareness. Read more
Why integrated marketing communication is crucial for establishing consumer trust
Integrated marketing communication is more critical now than ever, as there are so many ways for brands to communicate with consumers. Read more
Back to School Shopping Habits: Survey Results
It may feel like the school year just ended and that summer is finally in full swing, but the back-to-school shopping season has already crept upon us. Back-to-school is the second largest shopping season of the year, and parents are already prepping. Read more
Three effective marketing strategies to attract customers
An effective marketing strategy to attract customers is something that is necessary in every industry, from CPG brands to restaurants to major retailers. Read more
Rewarding consumer experiences anytime, anywhere
Our vision as a company is to create rewarding consumer experiences for our users anytime, anywhere. We are taking another step in fulfilling that vision today by releasing a web version of Shopkick.Read more
How to increase market share of a brand in the digital age
Digital marketing is the solution managers often arrive at when they’re looking to increase a brand’s market share.Read more
Added value marketing: 3 easy ways to incentivize your customers
A win-win for both a brand and its customers, added value marketing offers the consumer many more incentives and rewards than standard marketing does, while simultaneously costing the brand very little compared to other advertising methods. Added value marketing—commonly referred to as value-added marketing—is a strategic method of advertising used for building brand affinity. It […]Read more
The app-based CPG mobile advertising trends already shaping 2018
While 2018 has only just begun, some mobile advertising trends are already taking shape. A few, like video advertising and the increased need for brands to protect themselves against ad fraud, have been emerging for a while.Read more
The fast food industry growth statistics that should shape your advertising strategies
Fast food is a high growth industry. Currently, the US market for fast food is worth about $200 billion and nearly half of all consumers get take out or fast food at least once a week. Read more