By the end of 2020, 81% of retailers hope to have unified commerce platforms to enhance their omnichannel experiences.Read more
How to drive brand awareness when it matters most
Branding—it’s your company’s first impression, that initial moment of attention, the way you gain a consumer’s purchase consideration.Read more
Reward customers for in store engagement and reap the benefits
Engagement—or the ongoing interactions offered by the company and chosen by the customer —is necessary for companies to gain and sustain business. Read more
How to build brand affinity: Why your brand’s “personality” matters
When understanding how to build brand affinity, one must understand the difference between loyalty and affinity.Read more
In store visibility: How CPG brands can compete in a crowded market
In the past, retail competition consisted of legacy brands battling it out for in-store visibility—Coke vs. Pepsi, Kraft vs. Heinz, Kellogg’s vs. General Mills.Read more
How retailers can create an interactive shopping experience in-store
The convenience of online shopping has elevated consumer expectations for the in-store retail experience.Read more
Loyal attraction: How to gain customer loyalty
Having a revolving door of customers is not ideal for modern businesses.Read more
How to enhance the customer experience in retail
Brands looking to gain competitive margin must consider how to enhance the customer experience in retail.Read more
CPG brands can increase purchase intention by leveraging mobile
CPG brands have many reasons for wanting shoppers to purchase certain items.Read more
10 tactics retailers are using to increase foot traffic
With the convenience that online shopping has provided for consumers, many retailers are left wondering if they should be expending more effort to increase foot traffic in the coming years.Read more