Customer loyalty programs are a challenge in the CPG industry as consumers typically don’t carry brand-specific loyalty cards. Read more
How interactive video impacts the customer’s journey
Interactive video is an excellent way to engage customers with branded content. Read more
3 ways to increase brand awareness and loyalty
Marketers commonly cite the Pareto Principle as a reason to increase brand awareness and loyalty. Read more
How location-based mobile marketing can influence consumer buying decisions
Using location-based mobile marketing at the beginning, middle, and end of a consumer’s shopping trip can boost sales and improve their overall experience. Read more
How beacon technology in retail is changing the way brands market to consumers
Though beacon technology in retail has been in use by marketers for years, many haven’t yet realized how intuitive it has become. Read more
How the best marketing trends of 2018 will impact brand retention in the coming year
Marketing trends in 2018 were heavily focused on the new options created through updated technology, and this will continue to shape the industry through 2019. Read more
The path to purchase: How your brand can guide consumers in the right direction
Guiding consumers along the path to purchase with in-store advertising is one of the most effective ways to improve in-store sales. Read more
How mobile is influencing the future of visual merchandising
Retail image recognition technology will profoundly impact the future of visual merchandising as it will have the potential to convert everyday interactions into a sale. Read more
Why understanding consumer behavior is one of the best things your company can do
Understanding consumer behavior helps brands create impactful marketing campaigns which improve sales. Read more
3 in-store video marketing ideas to win consumers on their path to purchase
When using video marketing strategies in the shopping aisle, brands must straddle a fine line between aiding the consumer and disrupting them. Read more