The best customer loyalty program ideas extend beyond a customer’s superficial reasons for preferring a brand and get down to the heart of the matter.Read more
How to increase brand recognition: 3 tips and tricks
The best strategies for increasing brand recognition center on approaching consumers as individuals.Read more
How to reach customers effectively in a crowded market
CPG brands face many challenges in determining how to reach customers effectively.Read more
How to create an immersive retail experience
A shopping mall is a place where people can visit even to window shop and still end up enjoying the experience. Read more
Why CPG brands should explore creative ways to attract customers
When it comes to creative ways to attract customers, CPG brands should consider how mobile apps can improve their business models.Read more
What to include in your product awareness campaign
The elements of a product awareness campaign should tie in the what, where, and when of a new product release.Read more
Why your brand needs a partnership marketing strategy
There are many ways brands can leverage a partnership marketing strategy to grow their customer base and their overall sales.Read more
Online grocery pickup: How to reach consumers who don’t shop in-store
Online grocery pickup is a benefit for consumers, brands, and retailers.Read more
3 innovative customer engagement ideas and when to use them
The most innovative customer engagement ideas don’t just drive consumers to buy; they encourage spontaneous brand recognition which can inspire loyalty.Read more
Establishing a brand storytelling strategy to boost CPG sales
From bagged salads to deodorant, everyone needs and buys consumer packaged goods (CPGs). Read more