More than a third of brands cited “awareness” as their primary goal last year.Read more
Why the most effective immersive brand experiences feature mobile
The most effective immersive brand experiences are driven by digital technology—more specifically, mobile technology.Read more
How to create product awareness on the path to purchase
Technology has greatly changed the standard path to purchase model over the years.Read more
Why personalization in retail is a must when growing engagement
The average American is exposed to an estimated 4,000 to 10,000 ads per day. At some point, it’s intrinsic to subconsciously screen for messages that spark a personal interest and filter out those that aren’t relatable. Personalization is the key to locating the right demographic for particular products and brand messaging—and yet, so many brands […]Read more
Partner with a customer loyalty rewards app to boost affinity
Brands and retailers understand the importance of retaining loyal customers, especially when it’s been proven that it’s more cost-effective to retain customers than it is to acquire new ones.Read more
How Can Retailers Compete with Amazon?
Amazon has risen to become the top eCommerce platform over the past 25 years.Read more
Find out how to increase product engagement to boost sales
Many customers enjoy the in-store retail experience because they can pick up, feel, and try products firsthand.Read more
How to build awareness of a new product with mobile marketing
If you’ve invested considerable time, effort, and finance into the development of a new product, it’s understandable that you can’t wait to show it off.Read more
4 strategies to enhance the customer shopping experience in-store
“Strategy” refers to a high-level action plan designed to achieve one or more goals under conditions of uncertainty. There has been much uncertainty in brick-and-mortar retail these days, with customers shifting online and many longstanding retailers shuttering their doors for good in what the media has called a “retail apocalypse.” Yet, that doesn’t mean brands […]Read more
Why incentivized advertising is the best approach for driving product awareness
Advertisers are always looking for effective ways to engage consumers, communicate their messages, and drive conversions.Read more