The most innovative customer engagement ideas don’t just drive consumers to buy; they encourage spontaneous brand recognition which can inspire loyalty.Read more
Establishing a brand storytelling strategy to boost CPG sales
From bagged salads to deodorant, everyone needs and buys consumer packaged goods (CPGs). Read more
BOPIS retail: How brands can benefit from this new shopping trend
The only thing better than confirming a customer’s intent to buy is actually winning a sale, and retailers must be ready to accommodate new buying habits.Read more
How to achieve top-of-mind awareness on the path to purchase with virtual greetings
If you’re wondering how to achieve top of mind awareness for your brand, one of the keys is to reach consumers right before they’re about to shop.Read more
4 ways to improve in-store marketing effectiveness
CPG brands may face challenges with in-store marketing effectiveness due to limited control over the retailer space. Read more
From shoppers to buyers: How to increase conversion in retail stores
Increasing the conversion rate in retail is often a significant challenge for CPG brands who have little control over the physical layout of stores. Read more
How marketing technology is changing in-store interaction
Before the emergence of smartphones and mobile apps, shoppers interacted with store clerks when they had questions about products. Read more
3 common challenges of mobile marketing and how to solve them
For those brands looking to reach today’s on-the-go consumer, mobile marketing is the way to go. Read more
The most effective types of in app advertising and when to use them
For marketers, online retail efforts should focus on increasing relevant traffic and sales. Read more
Customer loyalty programs: Converting loyalty into sales
Customer loyalty programs are a challenge in the CPG industry as consumers typically don’t carry brand-specific loyalty cards. Read more