Consumers know there is fierce competition for their dollars, so why shouldn’t brands and retailers cater to their preferences and needs?Read more
Why brands should leverage incentive-based marketing strategies
Customer incentives are rewards offered by brands in exchange for the completion of brand-building behaviors.Read more
Market share 101: How to gain market share in retail
Are you wondering how to gain market share in retail and build a successful retail empire?Read more
Shifting to digital: How to gain customer trust online
With an oversaturated market, it’s important for businesses to differentiate themselves and compel consumers to shop with them.Read more
Retail post-pandemic: How retailers can solidify customer trust in-store now
Transparency and openness are at the heart of any trust-based relationship, and customer relationships are no different.Read more
4 tips to improve your mobile app marketing strategy
The need for a strong mobile app marketing strategy resonates truer now more than ever.Read more
Shopper marketing: How mobile technology is transforming shopper engagement
Shopper marketing is a broad term defined as last-minute efforts to influence a shopper’s behavior at the point of purchase.Read more
How to personalize the digital customer journey
Brands and retailers know how critical it is to put the customer first and offer some level of personalization.Read more
CPG brand marketing: Building a brand identity that fosters loyalty
The CPG industry has seen a number of dramatic shifts over the past decade, with the digitization of many aspects of daily life and the rise of high-quality, private label brands.Read more
Top of mind awareness: leveraging mobile on the path to purchase
Brands that have earned high top-of-mind awareness gobble up market share effortlessly. Read more