With the convenience that online shopping has provided for consumers, many retailers are left wondering if they should be expending more effort to increase foot traffic in the coming years.Read more
Learn how to shorten the consumer path to purchase with mobile
The consumer path to purchase is an important consideration for any retailer looking to reduce marketing costs, improve conversions, lower churn rates, and increase the bottom line.Read more
The benefits of providing customers with incentives in retail
Offering customer incentives in retail can be a real game-changer for brands.Read more
Learn how to increase product awareness to compete in the voice search arena
CPG brands must learn how to increase product awareness—especially in the advent of voice search.Read more
How to develop the best customer acquisition strategy for your brand
Studies have found that the cost of new customer acquisition has the potential to be five times greater than customer retention.Read more
3 in-app advertising trends that are shaping digital retail marketing
Consumers spend an estimated three hours per day on their mobile devices, which makes following in-app advertising trends crucial to marketers who want to reach them.Read more
How implementing a digital customer experience strategy could boost online sales
Having a robust digital customer experience strategy is crucial to keeping up with consumer expectations.Read more
Retailers ask: Why is customer engagement so important?
If you’re wondering why customer engagement is so important, consider the fact that 73% of customers expect companies to understand their needs and expectations.Read more
Why your brand should partner with a customer loyalty program app
Loyalty programs are a great way to boost customer retention.Read more
A buy online pickup in store strategy won’t necessarily stop in-store purchases
According to Business Insider, over 68% of U.S. customers have made multiple “buy online pickup in store” purchases in the past year.Read more