The need for a strong mobile app marketing strategy resonates truer now more than ever.Read more
Shopper marketing: How mobile technology is transforming shopper engagement
Shopper marketing is a broad term defined as last-minute efforts to influence a shopper’s behavior at the point of purchase.Read more
How to personalize the digital customer journey
Brands and retailers know how critical it is to put the customer first and offer some level of personalization.Read more
CPG brand marketing: Building a brand identity that fosters loyalty
The CPG industry has seen a number of dramatic shifts over the past decade, with the digitization of many aspects of daily life and the rise of high-quality, private label brands.Read more
How CPG brands can benefit from an incentive-based marketing approach
Consumer packaged goods (CPG) sit on shelves amid hundreds (or even thousands) of other products.Read more
How retailers can keep up with consumers and their changing shopping behaviors
This is an uncertain time in retail. The COVID-19 pandemic is causing shifts in American consumer shopping behaviors, both in-store and online.Read more
Explore the best marketing strategy to increase brand awareness
When a consumer has a specific need, and they consider your brand as the solution, you’ve effectively established a relationship that reaches far beyond awareness.Read more
How to maintain customer loyalty in retail during an economic downturn
The COVID-19 pandemic has changed the way consumers interact in many aspects of retail—including trips to the store, items they typically purchase, and even how often they shop.Read more
Implement a customer loyalty marketing strategy that increases trust and sales
Loyal customers tend to buy more and advocate for their preferred brand or retailer.Read more
How to build customer trust and loyalty that translates into sales
Prioritizing trust is not just a superior sales tactic; it’s good business and the right thing to do.Read more