A clear focus on customer retention is a sound sales strategy.Read more
Why the most effective immersive brand experiences feature mobile
The most effective immersive brand experiences are driven by digital technology—more specifically, mobile technology.Read more
Why personalization in retail is a must when growing engagement
The average American is exposed to an estimated 4,000 to 10,000 ads per day. At some point, it’s intrinsic to subconsciously screen for messages that spark a personal interest and filter out those that aren’t relatable. Personalization is the key to locating the right demographic for particular products and brand messaging—and yet, so many brands […]Read more
How to create an effective omnichannel retail shopping experience
The digital and physical retail worlds have often been thought of as competing interests.Read more
4 strategies to enhance the customer shopping experience in-store
“Strategy” refers to a high-level action plan designed to achieve one or more goals under conditions of uncertainty. There has been much uncertainty in brick-and-mortar retail these days, with customers shifting online and many longstanding retailers shuttering their doors for good in what the media has called a “retail apocalypse.” Yet, that doesn’t mean brands […]Read more
Why personalizing the online purchase experience will lead to customer loyalty
Compared to the retail experience, shopping online can feel a little bit lonely.Read more
Why incentivized advertising is the best approach for driving product awareness
Advertisers are always looking for effective ways to engage consumers, communicate their messages, and drive conversions.Read more
Why in store customer engagement is crucial to landing a sale
By the end of 2020, 81% of retailers hope to have unified commerce platforms to enhance their omnichannel experiences.Read more
Reward customers for in store engagement and reap the benefits
Engagement—or the ongoing interactions offered by the company and chosen by the customer —is necessary for companies to gain and sustain business. Read more
How to build brand affinity: Why your brand’s “personality” matters
When understanding how to build brand affinity, one must understand the difference between loyalty and affinity.Read more