By the end of 2020, 81% of retailers hope to have unified commerce platforms to enhance their omnichannel experiences.Read more
Reward customers for in store engagement and reap the benefits
Engagement—or the ongoing interactions offered by the company and chosen by the customer —is necessary for companies to gain and sustain business. Read more
How to build brand affinity: Why your brand’s “personality” matters
When understanding how to build brand affinity, one must understand the difference between loyalty and affinity.Read more
Loyal attraction: How to gain customer loyalty
Having a revolving door of customers is not ideal for modern businesses.Read more
7 in-store marketing strategies to engage young consumers
If you’re looking toward the future and want to ensure your business continues to thrive in the coming decades, you have to take the predilections of young consumers into consideration.Read more
CPG brands should use these 4 marketing strategies to retain customers
The average CPG brand counts on 0.7% of shoppers—the loyalists—to comprise 80% of their sales volume.Read more
How can brick and mortar stores compete with online retailers?
The retail powerhouses of America have a synergistic relationship between their brick-and-mortar stores and eCommerce sites. Read more
How to enhance the customer experience in retail
Brands looking to gain competitive margin must consider how to enhance the customer experience in retail.Read more
3 innovative ideas for customer retention for CPG brands
The benefits of customer retention are indisputable. It’s five times cheaper to keep an existing customer than to acquire a new one.Read more
5 innovative ideas to increase sales in retail stores
According to the National Retail Federation, the economy is in good financial shape, and so are consumers.Read more