Customer loyalty programs are a challenge in the CPG industry as consumers typically don’t carry brand-specific loyalty cards. Read more
How interactive video impacts the customer’s journey
Interactive video is an excellent way to engage customers with branded content. Read more
3 ways to increase brand awareness and loyalty
Marketers commonly cite the Pareto Principle as a reason to increase brand awareness and loyalty. Read more
How location-based mobile marketing can influence consumer buying decisions
Using location-based mobile marketing at the beginning, middle, and end of a consumer’s shopping trip can boost sales and improve their overall experience. Read more
How beacon technology in retail is changing the way brands market to consumers
Though beacon technology in retail has been in use by marketers for years, many haven’t yet realized how intuitive it has become. Read more
Why understanding consumer behavior is one of the best things your company can do
Understanding consumer behavior helps brands create impactful marketing campaigns which improve sales. Read more
3 conversion marketing tips that will lead to increased online sales
Conversion marketing is a method used by a company that takes a consumer from the discovery of their product through the sales process. Read more
3 in-store video marketing ideas to win consumers on their path to purchase
When using video marketing strategies in the shopping aisle, brands must straddle a fine line between aiding the consumer and disrupting them. Read more
Out of sight, out of mind: Three product positioning strategies designed to increase sales potential
Digital product positioning strategies get consumers to approach the brand, rather than the other way around. Read more
Why brands should utilize customer loyalty programs in retail to incentivize the shopping experience
Measuring the efficacy of customer loyalty programs in retail can also help brands discover their most valuable micro-influencers. Read more