“Strategy” refers to a high-level action plan designed to achieve one or more goals under conditions of uncertainty. There has been much uncertainty in brick-and-mortar retail these days, with customers shifting online and many longstanding retailers shuttering their doors for good in what the media has called a “retail apocalypse.” Yet, that doesn’t mean brands […]Read more
Why personalizing the online purchase experience will lead to customer loyalty
Compared to the retail experience, shopping online can feel a little bit lonely.Read more
Why incentivized advertising is the best approach for driving product awareness
Advertisers are always looking for effective ways to engage consumers, communicate their messages, and drive conversions.Read more
Why in store customer engagement is crucial to landing a sale
By the end of 2020, 81% of retailers hope to have unified commerce platforms to enhance their omnichannel experiences.Read more
Reward customers for in store engagement and reap the benefits
Engagement—or the ongoing interactions offered by the company and chosen by the customer —is necessary for companies to gain and sustain business. Read more
How to build brand affinity: Why your brand’s “personality” matters
When understanding how to build brand affinity, one must understand the difference between loyalty and affinity.Read more
Loyal attraction: How to gain customer loyalty
Having a revolving door of customers is not ideal for modern businesses.Read more
7 in-store marketing strategies to engage young consumers
If you’re looking toward the future and want to ensure your business continues to thrive in the coming decades, you have to take the predilections of young consumers into consideration.Read more
CPG brands should use these 4 marketing strategies to retain customers
The average CPG brand counts on 0.7% of shoppers—the loyalists—to comprise 80% of their sales volume.Read more
How can brick and mortar stores compete with online retailers?
The retail powerhouses of America have a synergistic relationship between their brick-and-mortar stores and eCommerce sites. Read more