When supply chain issues and panic buying left grocery shelves empty for weeks, shoppers had to consider alternative options when their go-to brands weren’t available. In fact, in the height of the pandemic, 85% of consumers said brand names no longer mattered, and 69% said they would purchase a different brand if their preferred brand […]Read more
Which customer loyalty marketing variables are most influential for repeat engagement?
Customer loyalty involves an ongoing, positive relationship between a customer and a brand or retailer. Loyal customers are invaluable, especially since 80% of a company’s revenue comes from 20% of their existing customer base. They also have a higher conversion rate—the probability of selling to an existing customer is 60% to 70%, while selling to […]Read more
Retail mobile app vs. responsive website: Which is better?
How important is customer loyalty to retailers today? Consider this: While 80% of a retailer’s future revenue is dependent on 20% of its existing customers, the average American retailer loses 15% of its customer base each year. Understanding how to juggle this revolving door of customers while still maintaining your most valuable shoppers is critical […]Read more
Customer loyalty marketing: An ultimate guide for brands in 2021
There’s no doubt mobile devices have become a ubiquitous, indispensable part of the American lifestyle. It is reported that 96% of Americans own a cellphone, with 81% being smartphones.Read more
Ultimate guide to setting up a customer rewards program for retailers
Loyalty rewards programs are more prominent and popular than ever.Read more
Comparing customer loyalty programs: Which marketing strategy is right for your brand?
Customer loyalty does more than signify the groundwork of a fruitful, long-term relationship between brand and customer; it provides a multitude of strategic benefits that improve the health and success of a brand.Read more
CPG loyalty programs: Overcoming the challenge of loyalty fatigue
When it comes to CPG loyalty programs, you would normally think “the more the merrier,” right?Read more
Inaugural 10.10 Shopping Festival to Deliver the Holidays to American Consumers
Coresight Research partners with Shopkick’s Shopper Appreciation Weekend and Fashwire to launch new shopping holiday and get consumers acting early. Coresight Research, the global research and advisory firm specializing in retail and technology, Shopkick, and Fashwire, an AI driven two-sided B2B and B2C global fashion marketplace, today announce the 10.10 Shopping Festival, a new shopping […]Read more
Customer retention in retail: How to maintain customers in a recession
When the economy takes a hit and shopping habits are consequently disrupted, retailers will rely more than ever on their most loyal shopping base.Read more
Understanding the importance of personalization in online retail
Consumers know there is fierce competition for their dollars, so why shouldn’t brands and retailers cater to their preferences and needs?Read more