This is an uncertain time in retail. The COVID-19 pandemic is causing shifts in American consumer shopping behaviors, both in-store and online.Read more
Explore the best marketing strategy to increase brand awareness
When a consumer has a specific need, and they consider your brand as the solution, you’ve effectively established a relationship that reaches far beyond awareness.Read more
How to maintain customer loyalty in retail during an economic downturn
The COVID-19 pandemic has changed the way consumers interact in many aspects of retail—including trips to the store, items they typically purchase, and even how often they shop.Read more
Implement a customer loyalty marketing strategy that increases trust and sales
Loyal customers tend to buy more and advocate for their preferred brand or retailer.Read more
How to build customer trust and loyalty that translates into sales
Prioritizing trust is not just a superior sales tactic; it’s good business and the right thing to do.Read more
The future of retail: How brands can engage millennial consumers
When wondering how they can engage millennial consumers, brands should consider the following:Read more
Loyalty fatigue: How brands and retailers can combat it
Brands and retailers have consistently relied upon loyalty rewards programs to offer consumers incentives in exchange for repeat business. Read more
How rewards-based marketing influences customer engagement
In 2020, it’s not enough for brands to simply be visible.Read more
How rewarding customer loyalty leads to better retention
A clear focus on customer retention is a sound sales strategy.Read more
Why the most effective immersive brand experiences feature mobile
The most effective immersive brand experiences are driven by digital technology—more specifically, mobile technology.Read more