Brands are quickly learning that next best action marketing is one of the most effective ways to leverage consumer data.Read more
5 customer loyalty program ideas that build brand affinity
The best customer loyalty program ideas extend beyond a customer’s superficial reasons for preferring a brand and get down to the heart of the matter.Read more
How to increase brand recognition: 3 tips and tricks
The best strategies for increasing brand recognition center on approaching consumers as individuals.Read more
How AI is reshaping customer engagement
Artificial intelligence is being used by marketers in new ways and strengthening customer engagement is one of them. Read more
Why CPG brands should explore creative ways to attract customers
When it comes to creative ways to attract customers, CPG brands should consider how mobile apps can improve their business models.Read more
Customer retention marketing: 3 ways to maintain customer loyalty
In our customer-centered economy, where competitors would gladly engage with those your business has overlooked, customer retention is more important than ever before.Read more
5 Foundations for Inspiring Loyalty From the Modern Consumer
The way that consumers shop has changed significantly over the past decade, but many brands and retailers have failed to create loyalty programs that evolve with the CPG landscape and its savvy consumers. In fact, more than half of the customers that signed up for loyalty programs aren’t even using them.Read more
Leveraging mobile technology to guide the consumer decision-making process
The consumer decision-making process is a series of steps that guides consumers from discovering a need to fulfilling it and evaluating their purchase.Read more
3 innovative customer engagement ideas and when to use them
The most innovative customer engagement ideas don’t just drive consumers to buy; they encourage spontaneous brand recognition which can inspire loyalty.Read more
BOPIS retail: How brands can benefit from this new shopping trend
The only thing better than confirming a customer’s intent to buy is actually winning a sale, and retailers must be ready to accommodate new buying habits.Read more