In 2018, 66% of brands invested in social commerce, the process of selling direct to consumers via social media platforms like Facebook, Instagram, and Snapchat. Read more
Keeping up: 3 mobile marketing trends for 2019
Mobile marketing trends for 2019 won’t solely be centered around new technology that emerges for serving advertisements. Read more
How mobile is influencing the future of visual merchandising
Retail image recognition technology will profoundly impact the future of visual merchandising as it will have the potential to convert everyday interactions into a sale. Read more
3 conversion marketing tips that will lead to increased online sales
Conversion marketing is a method used by a company that takes a consumer from the discovery of their product through the sales process. Read more
Hey Siri, let’s go shopping: Holiday shopping habits survey:
‘Twas the holiday season, and all through the mall, shoppers were gathering their holiday hauls! As the most wonderful time of the year approaches, shoppers are already checking their lists (more than twice) and searching for the best deals. Read more
Improving the mobile customer experience can increase sales at stores like Walmart and Target
One strategy that major retailers like Target and Walmart are using to improve the mobile customer experience is streamlining in-store shopping. Read more
Ways to leverage mobile technology in retail that lead to increased eCommerce sales
One of the incredible opportunities for mobile technology within retail is the ability to offer a service to customers in addition to a product. Read more
10 effective online shopping marketing tactics for eCommerce retailers
Online shopping marketing is highly competitive as just about every brand, retailer, and company has a competing digital presence. Read more