The need for a strong mobile app marketing strategy resonates truer now more than ever.Read more
How to personalize the digital customer journey
Brands and retailers know how critical it is to put the customer first and offer some level of personalization.Read more
How to personalize the online shopping journey to reduce cart abandonment
The average eCommerce store loses over 75% of sales to shopping cart abandonment during the online shopping journey.Read more
Shopkick’s anytime, anywhere influence
Shopkick is proud to announce several new partnerships and features that further develop our ability to engage with today’s shoppers. In the midst of the current health and economic crisis, we remain focused on helping our partners connect with shoppers wherever and whenever they shop.Read more
How Can Retailers Compete with Amazon?
Amazon has risen to become the top eCommerce platform over the past 25 years.Read more
Understanding the customer journey to online purchase
In understanding the customer journey to online purchase, brands and retailers must consider why customers use each channel (in-store or online) during the consideration phase, and what ultimately drives them to buy.Read more
Why personalizing the online purchase experience will lead to customer loyalty
Compared to the retail experience, shopping online can feel a little bit lonely.Read more
How to increase sales in grocery stores when CPG eCommerce is on the rise
We don’t have to tell you twice, but running a brick-and-mortar grocery store can be costly. Naturally, you want to maximize your returns when you’re shelling out around $160,000 just on inventory. In some ways, you’re competing against local competitors, but you’re increasingly competing against eCommerce players as well. The share of US consumers who […]Read more
CPG brands can increase purchase intention by leveraging mobile
CPG brands have many reasons for wanting shoppers to purchase certain items.Read more
Online grocery pickup: How to reach consumers who don’t shop in-store
Online grocery pickup is a benefit for consumers, brands, and retailers.Read more