Amazon has risen to become the top eCommerce platform over the past 25 years.Read more
Understanding the customer journey to online purchase
In understanding the customer journey to online purchase, brands and retailers must consider why customers use each channel (in-store or online) during the consideration phase, and what ultimately drives them to buy.Read more
Why personalizing the online purchase experience will lead to customer loyalty
Compared to the retail experience, shopping online can feel a little bit lonely.Read more
How to increase sales in grocery stores when CPG eCommerce is on the rise
We don’t have to tell you twice, but running a brick-and-mortar grocery store can be costly. Naturally, you want to maximize your returns when you’re shelling out around $160,000 just on inventory. In some ways, you’re competing against local competitors, but you’re increasingly competing against eCommerce players as well. The share of US consumers who […]Read more
CPG brands can increase purchase intention by leveraging mobile
CPG brands have many reasons for wanting shoppers to purchase certain items.Read more
Online grocery pickup: How to reach consumers who don’t shop in-store
Online grocery pickup is a benefit for consumers, brands, and retailers.Read more
BOPIS retail: How brands can benefit from this new shopping trend
The only thing better than confirming a customer’s intent to buy is actually winning a sale, and retailers must be ready to accommodate new buying habits.Read more
Social shopping: How social commerce is changing retail
In 2018, 66% of brands invested in social commerce, the process of selling direct to consumers via social media platforms like Facebook, Instagram, and Snapchat. Read more
Keeping up: 3 mobile marketing trends for 2019
Mobile marketing trends for 2019 won’t solely be centered around new technology that emerges for serving advertisements. Read more
How mobile is influencing the future of visual merchandising
Retail image recognition technology will profoundly impact the future of visual merchandising as it will have the potential to convert everyday interactions into a sale. Read more