Consumers know there is fierce competition for their dollars, so why shouldn’t brands and retailers cater to their preferences and needs?Read more
A new normal: Preparing for changes in consumer behavior post-COVID-19
Consumption habits have been deeply disrupted by the emergence of COVID-19, leaving shoppers and retailers with much uncertainty about the path ahead.Read more
Retail post-pandemic: How retailers can solidify customer trust in-store now
Transparency and openness are at the heart of any trust-based relationship, and customer relationships are no different.Read more
4 tips to improve your mobile app marketing strategy
The need for a strong mobile app marketing strategy resonates truer now more than ever.Read more
How to personalize the digital customer journey
Brands and retailers know how critical it is to put the customer first and offer some level of personalization.Read more
How to personalize the online shopping journey to reduce cart abandonment
The average eCommerce store loses over 75% of sales to shopping cart abandonment during the online shopping journey.Read more
Shopkick’s anytime, anywhere influence
Shopkick is proud to announce several new partnerships and features that further develop our ability to engage with today’s shoppers. In the midst of the current health and economic crisis, we remain focused on helping our partners connect with shoppers wherever and whenever they shop.Read more
How Can Retailers Compete with Amazon?
Amazon has risen to become the top eCommerce platform over the past 25 years.Read more
Understanding the customer journey to online purchase
In understanding the customer journey to online purchase, brands and retailers must consider why customers use each channel (in-store or online) during the consideration phase, and what ultimately drives them to buy.Read more
Why personalizing the online purchase experience will lead to customer loyalty
Compared to the retail experience, shopping online can feel a little bit lonely.Read more