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Full Funnel Marketing

Secrets of the path to purchase that drive consumer behavior—and sales

How does a consumer move from complete unawareness to the recognition of need, choice of product, and decision of a particular brand? Marketers have pondered this question since the dawn of advertising. The classic sales funnel was once a useful model for understanding the process, breaking it all down to: Awareness, Interest, Decision, and Action. […]Read more

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