Market Share

Creative Customer Rewards Program Ideas to Engage New Shoppers

While loyalty is important to maintaining a brand’s current market share, pulling in new leads is the catalyst for true growth. Increasing market share is easier said than done, however, as your company’s goal is the same as millions of other companies—and there are only so many consumers to go around. In a crowded, overly […]Read more

How CPG Brands Can Gain Market Share from Competitors Via Third-Party Shopping Apps

Competition among consumer packaged goods (CPG) brands is daunting; the industry is estimated at $2 trillion and most segments are highly saturated. In fact, an estimated 56% of U.S. consumers said the number of brands they consider for a given product or service has increased significantly over the past 10 years. It makes sense, then, […]Read more