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Retail consumer apps: How to engage in-store shoppers on mobile devices

Many retailers view mobile apps only as an expansion of their online shopping space, and not as a route to in-store sales. This is a mistake. By their very nature, consumers use apps while on the go and, more often than many retailers believe, they’re using them for in-store shopping. When you’re evaluating which features […]Read more

5 Trends from Thanksgiving to Cyber Monday

Blockbuster sales all Thanksgiving weekend long for both physical and online retailers were propelled forward by aggressive promotions and a surge in mobile shopping. In this post, we explore 5 key trends and what they mean for the rest of the holiday shopping season.Read more

Video advertising: Advantages and disadvantages for brand growth and awareness

Video advertising’s potential advantages and disadvantages are open to debate. Many companies have found video to be a powerful converter and have made it an integral part of their marketing campaigns. Others choose to go with more traditional advertising avenues. Determining if it will be profitable for your own brand is something that’s often difficult, […]Read more