As it turns out, savvy retailers and CPG brands aren’t just setting resolutions for the New Year. Instead, they’re picking one mantra to guide all of their strategic product development, positioning, marketing, and sales decisions
The holiday shopping season, a time in which consumers plan to out-spend every other spending event throughout the year, is fast approaching. In order to find out how, when, and where consumers plan to shop
While thousands of creative new products enter and compete for market share each year, a large majority (85%) of them fail.
Consumer video consumption has increased so dramatically year over year that, according to research from the IAB, 59% of marketers’ digital ad budgets are currently allocated to digital and mobile video, and marketers expect to
While total projected fraud losses have gone down year over year, there is still anywhere from $6.5 billion to $16.4 billion globally — estimates vary widely — that will be lost to ad fraud in
Tips for challenger brands in the CPG space to stand out among the corporate brand portfolios and increase awareness for their products.