eBook: The Year of the Customer: 6 CPG Shopper Marketing Trends to Act On in 2020
As it turns out, savvy retailers and CPG brands aren’t just setting resolutions for the New Year. Instead, they’re picking one mantra to guide all of their strategic product development, positioning, marketing, and sales decisions
eBook: 6 Trends Dominating This Year’s Holiday Shopping Season
The holiday shopping season, a time in which consumers plan to out-spend every other spending event throughout the year, is fast approaching. In order to find out how, when, and where consumers plan to shop
eBook: What top CPG brands have to teach us about successful product launches
While thousands of creative new products enter and compete for market share each year, a large majority (85%) of them fail.
eBook: How Successful Brands Avoid the 5 Biggest Mobile Video Advertising Obstacles
Consumer video consumption has increased so dramatically year over year that, according to research from the IAB, 59% of marketers’ digital ad budgets are currently allocated to digital and mobile video, and marketers expect to
eBook: Advertisers’ Guide to Ad Fraud & Viewability
While total projected fraud losses have gone down year over year, there is still anywhere from $6.5 billion to $16.4 billion globally — estimates vary widely — that will be lost to ad fraud in
eBook: 5 Proven Marketing Strategies for Challenger Brands
Tips for challenger brands in the CPG space to stand out among the corporate brand portfolios and increase awareness for their products.