Buy online pickup in-store, also known as BOPIS, is an omnichannel eCommerce strategy whose name is pretty self-explanatory—consumers buy products online, and then pick up their purchased items in-store, offering previously unavailable speed and convenience.Read more
Leveraging beacon mobile marketing technology to increase awareness and sales
Beacon mobile marketing debuted in 2013 when Apple announced iBeacon technology would be part of their iOS 7 software at the World Wide Developer Conference.Read more
Gift card marketing strategies’ importance in the digital age of retail
Every year, especially around the holidays, many consumers struggle with a common problem: what to buy for friends and family.Read more
What this year’s surge in online holiday shopping means for retailers
Consumers worldwide have greatly increased their online spending in 2020, in large part due to COVID-19.Read more
COVID-19 holiday shopping patterns provide valuable retail marketing insights
Make no mistake—consumers still want to buy gifts this holiday season, COVID-19 or not.Read more
How top-performing Black Friday marketing campaigns will look this year
Is the Black Friday of yesteryear officially “dead” in 2020?Read more
Department Stores Make a Comeback this Holiday Season
Shopkick survey finds consumers plan to spend most of their holiday budgets at department and apparel stores; shipping costs will impact consumers’ online shopping decisions.Read more
BOPIS retail: COVID-19’s influence on changing consumer behaviors
The period of self-containment, businesses shuttering, and isolation may be just a short blip in the grand scheme of things, but as the pandemic continues to linger on through the end of the year, its impact cannot be ignored.Read more
Back-to-school shopping trends 2020: COVID-19’s effect on purchasing habits
The 2020 school year is unlike any other in U.S. history.Read more
Halloween Lives On: Americans Hit the Stores this Spooky Season
Shopkick survey finds big box will win shoppers’ dollars; majority of parents will allow their children to trick-or-treat this year Whether it be decorating the house, carving pumpkins, watching seasonal favorites, or handing out candy to trick-or-treaters, plans for this year’s Halloween festivities appear spookily similar to years’ past, despite the pandemic. Turns out, most […]Read more