Shopkick survey uncovers why consumers were not swayed to spend, and which brands came out on top Brands may have dished out upwards of $5 million each to place an ad during this year’s Super Bowl, but for most Americans, these sought-after slots didn’t drive purchases. It turns out, only eight percent of consumers actually […]Read more
Despite Vaccinations, Americans Still Expect Safety Precautions When Shopping In-store
Shopkick survey uncovers consumer sentiment toward COVID-19 vaccines and how it will impact current shopping habits For some, widespread vaccinations offer a glimmer of hope that life will soon return to normal. However, with many Americans (44 percent) planning not to receive the vaccine, consumers say vaccinations will hardly change their current shopping behaviors. In […]Read more
Touchdown in Lockdown: How Americans Plan to Celebrate the Super Bowl
Shopkick survey finds that for most consumers, safe viewing parties matter, brand names do notRead more
A Few Thoughts As We Head Into 2021
By Dave Fisch, General Manager of ShopkickRead more
Surging COVID Cases Means Stocked Pantries: Consumers Stockpiling More Now Than in March
Shopkick survey finds rising concerns about COVID are leading to empty store shelves as consumers revert to stocking upRead more
These 3 retail mobile app trends will drive ROI in 2021
Mobile apps are among the most effective retail marketing strategies today.Read more
Top proximity marketing trends for 2021
Proximity marketing is expected to grow at a compound annual growth rate (CAGR) of 1.6% through 2021, expanding well beyond retail applications to benefit other businesses such as gas stations, restaurants, movie theaters, and hotels.Read more
BOPIS eCommerce is the next wave in omnichannel marketing
Buy online pickup in-store, also known as BOPIS, is an omnichannel eCommerce strategy whose name is pretty self-explanatory—consumers buy products online, and then pick up their purchased items in-store, offering previously unavailable speed and convenience.Read more
Leveraging beacon mobile marketing technology to increase awareness and sales
Beacon mobile marketing debuted in 2013 when Apple announced iBeacon technology would be part of their iOS 7 software at the World Wide Developer Conference.Read more
2021 Shopping Outlook: Most Consumers Say the Pandemic has Changed Their Shopping Habits Forever
Shopkick survey finds Gen Z is most optimistic about the new yearRead more