With the season of giving only three months away, shopping for gifts and festive treats is already top of mind for brands, retailers, and consumers alike. Read more
Back to School Shopping Habits
While summer isn’t over just yet, the back-to-school season is upon us, and in a big way. In fact, the National Retail Federation predicts that back-to-school and back-to-college spending will reach an estimated $80.7 billion this school year. This summer, Shopkick surveyed more than 18,000 users on their back-to-school plans and preferences.Read more
Next best action marketing: How to leverage consumer data to offer relevant products and services
Brands are quickly learning that next best action marketing is one of the most effective ways to leverage consumer data.Read more
Hey Siri, let’s go shopping: Holiday shopping habits survey:
‘Twas the holiday season, and all through the mall, shoppers were gathering their holiday hauls! As the most wonderful time of the year approaches, shoppers are already checking their lists (more than twice) and searching for the best deals. Read more
eBook: What top CPG brands have to teach us about successful product launches
While thousands of creative new products enter and compete for market share each year, a large majority (85%) of them fail.Read more
Webinar: Earning attention with mobile video advertising
Ad skipping, fleeting attention, distraction, clutter. In today’s crowded digital environment, earning attention with mobile video advertising can be challenging. In fact, 59% of marketers’ digital ad budgets are allocated to digital video, and that number is only expected to rise.Read more
eBook: How Successful Brands Avoid the 5 Biggest Mobile Video Advertising Obstacles
Consumer video consumption has increased so dramatically year over year that, according to research from the IAB, 59% of marketers’ digital ad budgets are currently allocated to digital and mobile video, and marketers expect to increase that investment by 53% in the coming year.Read more
Halloween Shopping Habits: Survey Results
It’s October, and that means one thing – Halloween! From costumes to candy, the spooky yet sweet holiday season is finally upon us.Read more
Back to School Shopping Habits: Survey Results
It may feel like the school year just ended and that summer is finally in full swing, but the back-to-school shopping season has already crept upon us. Back-to-school is the second largest shopping season of the year, and parents are already prepping. Read more
What’s Keeping Mom Up at Night?
This Mother’s Day, we decided to look above and beyond what moms are hoping to receive as gifts and dig into the pressing issues on their minds as they raise their children.Read more