If the only sure things in life are death and taxes, then tax refund spending is surely a seasonal shopping moment that shouldn’t be ignored. We recently conducted a survey to find out when Americans file their returns, and how they plan to spend their refunds. The majority of those surveyed (66%) expect a refund […]Read more
Valentine’s Day Shopping Habits: Survey Results
According to our recent survey of Shopkickers, men plan to go all out this Valentine’s Day, spending more than twice as much as women: an average of $207.60 on their significant other and $70.24 on their children. On the other half of the heart, women plan to spend $89.54 on their sweeties and $40.30 on the little ones.Read more
Mobile commerce trends every marketing professional must know
Mobile commerce is rapidly becoming the go-to platform for people who want to shop online. Read more
[Infographic]: Seasonal Shopping Trends 2017
They say the best predictor of future behavior is past behavior, which is why we have taken a look back at key behaviors our users exhibited during seasonal peaks throughout 2017 in our latest infographic.Read more
The fast food industry growth statistics that should shape your advertising strategies
Fast food is a high growth industry. Currently, the US market for fast food is worth about $200 billion and nearly half of all consumers get take out or fast food at least once a week. Read more
Continue the battle to defend net neutrality
Our free and open Internet is still at risk. We have tried to fend off the attacks, but the FCC is now calling for a December 14 vote to end Net Neutrality as we know it. Please help us stop them!Read more
eBook: Advertisers’ Guide to Ad Fraud & Viewability
While total projected fraud losses have gone down year over year, there is still anywhere from $6.5 billion to $16.4 billion globally — estimates vary widely — that will be lost to ad fraud in 2017. And that’s just fraud. Viewability represents further wasted ad dollars when real people may view a page that hosts […]Read more
Retail as marketing: redefining the retail experience
Physical retail will be redefined to become an experiential marketing vehicle Read more
Webinar on demand: Determining signals of purchase intent
In this webinar on demand, Moat VP of account management Callie Reynolds joins Shopkick regional VP Jenny Campbell to discuss how advertisers can protect themselves from ad fraud and viewability issues to focus on the metrics that matter.Read more
Navigating the complex laws of alcohol advertising
Mobile and location-based technology are solving many challenges for marketers of alcohol brands and productsRead more