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Research

‘Tis the Season: Consumers Will Turn Online to Holiday Shop During the Pandemic

Shopkick survey finds majority of holiday shoppers will make more online purchases than usual, but many plan to host normal holiday gatherings. While 2020 has been a year full of change, one familiar feeling is setting in — the holiday season will be here before we know it. With states shutting down for a second […]Read more

Forty Percent of Millennials and GenZ Drinking More Wine than Pre-Pandemic

Firstleaf and Shopkick share tasty data for National Red Wine Day and find GenZ prefers Rosé  Grab your glass because August 28 is National Red Wine Day! To celebrate, personalized wine club Firstleaf and leading shopping rewards app Shopkick asked wine-drinking Americans about their love for vino. Turns out, younger generations revel in rosé while […]Read more

American Shopping Behavior Evolving Weekly Amidst COVID-19 Crisis

Essential items remain out-of-stock on store shelves, consumers tightening belts on nonessential items.  As COVID-19 continues to impact Americans’ daily lives, new updates and stricter regulations paired with growing concerns about the virus have led to drastic changes in consumer shopping behavior in just a matter of weeks, according to a new Shopkick survey. After […]Read more

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