Shifting to digital: How to gain customer trust online
With an oversaturated market, it’s important for businesses to differentiate themselves and compel consumers to shop with them.
2021 Holiday Expectations Study
As the winter holidays inch closer, Americans are already starting to think about how they will approach the biggest shopping season of the year, especially after many of last year’s celebrations were put on hold. To
Surging Delta Variant Continues to Impact the Way Consumers Shop
Shopkick survey finds that 47 percent of concerned shoppers are worried about shopping in-store Just as normalcy appeared to be on the horizon, surges of COVID-19 cases brought by the Delta variant are once again
Retail Remix Podcast: The Story Behind Shopkick’s Consumer Research
Throughout the pandemic, Shopkick has kept a pulse on rapidly changing consumer behaviors, expectations, and concerns through continuous data analysis and first-party user surveys. Jaysen Gillespie, EVP, Head of Analytics and Data Science at Shopkick, joins
LGBTQ+ Consumers Look for Genuine Brand Support That Outlasts Pride Month
As preferences shift, many are looking for long-term action past pride month Every Pride Month, there are conversations about how to do things the right way—avoiding mistakes and inauthentic gestures. To better understand how brands
Non-Essential Spending on the Rise as Americans Feel More Financially Secure
Shopkick survey finds in-store shopping on the rise; apparel, dining out and travel top consumers’ 2021 summer budgets With widespread vaccination eligibility and COVID-19 restrictions lifting in many states, a return to normalcy could be
After More Than a Year of Zoom Holidays, Americans Will Gather to Celebrate Mother’s Day
Shopkick survey finds most Americans plan to celebrate Mom in person and shop in-store for gifts this year This Mother’s Day, the majority of Americans are ready to celebrate Mom in person after a year
Retail Refined Podcast: Strengthening Customer Loyalty with Data
When supply chain issues and panic buying left grocery shelves empty for weeks, shoppers had to consider alternative options when their go-to brands weren’t available. In fact, in the height of the pandemic, 85% of
Most Americans Say Pandemic Has Made Them More Conscious Consumers
New Shopkick survey compares consumer behavior, concerns, and spending habits over the past 12 months
Super Bowl Ads Fell Short on Influencing Purchase Decisions
Shopkick survey uncovers why consumers were not swayed to spend, and which brands came out on top Brands may have dished out upwards of $5 million each to place an ad during this year’s Super
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