Ad skipping, fleeting attention, distraction, clutter. In today’s crowded digital environment, earning attention with mobile video advertising can be challenging. In fact, 59% of marketers’ digital ad budgets are allocated to digital video, and that number is only expected to rise. With this widespread popularity and rapid growth, your mobile video content can easily get […]Read more
eBook: How Successful Brands Avoid the 5 Biggest Mobile Video Advertising Obstacles
Consumer video consumption has increased so dramatically year over year that, according to research from the IAB, 59% of marketers’ digital ad budgets are currently allocated to digital and mobile video, and marketers expect to increase that investment by 53% in the coming year.Read more
Halloween Shopping Habits: Survey Results
It’s October, and that means one thing – Halloween! From costumes to candy, the spooky yet sweet holiday season is finally upon us.Read more
Back to School Shopping Habits: Survey Results
It may feel like the school year just ended and that summer is finally in full swing, but the back-to-school shopping season has already crept upon us. Back-to-school is the second largest shopping season of the year, and parents are already prepping. Read more
What’s Keeping Mom Up at Night?
This Mother’s Day, we decided to look above and beyond what moms are hoping to receive as gifts and dig into the pressing issues on their minds as they raise their children.Read more
2018 tax refund trends: early filers spending on travel
If the only sure things in life are death and taxes, then tax refund spending is surely a seasonal shopping moment that shouldn’t be ignored. We recently conducted a survey to find out when Americans file their returns, and how they plan to spend their refunds. The majority of those surveyed (66%) expect a refund […]Read more
Valentine’s Day Shopping Habits: Survey Results
According to our recent survey of Shopkickers, men plan to go all out this Valentine’s Day, spending more than twice as much as women: an average of $207.60 on their significant other and $70.24 on their children. On the other half of the heart, women plan to spend $89.54 on their sweeties and $40.30 on the little ones.Read more
Mobile commerce trends every marketing professional must know
Mobile commerce is rapidly becoming the go-to platform for people who want to shop online. Read more
[Infographic]: Seasonal Shopping Trends 2017
They say the best predictor of future behavior is past behavior, which is why we have taken a look back at key behaviors our users exhibited during seasonal peaks throughout 2017 in our latest infographic.Read more
The fast food industry growth statistics that should shape your advertising strategies
Fast food is a high growth industry. Currently, the US market for fast food is worth about $200 billion and nearly half of all consumers get take out or fast food at least once a week. Read more