BOPIS eCommerce is the next wave in omnichannel marketing
Buy online pickup in-store, also known as BOPIS, is an omnichannel eCommerce strategy whose name is pretty self-explanatory—consumers buy products online, and then pick up their purchased items in-store, offering previously unavailable speed and convenience.
Leveraging beacon mobile marketing technology to increase awareness and sales
Beacon mobile marketing debuted in 2013 when Apple announced iBeacon technology would be part of their iOS 7 software at the World Wide Developer Conference.
2021 Shopping Outlook: Most Consumers Say the Pandemic has Changed Their Shopping Habits Forever
Shopkick survey finds Gen Z is most optimistic about the new year
Gift card marketing strategies’ importance in the digital age of retail
Every year, especially around the holidays, many consumers struggle with a common problem: what to buy for friends and family.
What this year’s surge in online holiday shopping means for retailers
Consumers worldwide have greatly increased their online spending in 2020, in large part due to COVID-19.
COVID-19 holiday shopping patterns provide valuable retail marketing insights
Make no mistake—consumers still want to buy gifts this holiday season, COVID-19 or not.
How top-performing Black Friday marketing campaigns will look this year
Is the Black Friday of yesteryear officially “dead” in 2020?
Department Stores Make a Comeback this Holiday Season
Shopkick survey finds consumers plan to spend most of their holiday budgets at department and apparel stores; shipping costs will impact consumers’ online shopping decisions.
BOPIS retail: COVID-19’s influence on changing consumer behaviors
The period of self-containment, businesses shuttering, and isolation may be just a short blip in the grand scheme of things, but as the pandemic continues to linger on through the end of the year, its
Back-to-school shopping trends 2020: COVID-19’s effect on purchasing habits
The 2020 school year is unlike any other in U.S. history.