Traditional in-store marketing tactics have included product demos and sampling, but 2021 will prove challenging for these activities, given the social distancing measures that will likely remain in place for much of the year.Read more
A Few Thoughts As We Head Into 2021
By Dave Fisch, General Manager of ShopkickRead more
Top 6 benefits of mobile marketing in retail: Everything you need to know for 2021
There’s no doubt mobile devices have become a ubiquitous, indispensable part of the American lifestyle. It is reported that 96% of Americans own a cellphone, with 81% being smartphones.Read more
Surging COVID Cases Means Stocked Pantries: Consumers Stockpiling More Now Than in March
Shopkick survey finds rising concerns about COVID are leading to empty store shelves as consumers revert to stocking upRead more
These 3 retail mobile app trends will drive ROI in 2021
Mobile apps are among the most effective retail marketing strategies today.Read more
Top 3 retail app trends that will drive sales in 2021
App downloads are important to retailers because consumers who spend a lot of time in-app are more likely to spend money.Read more
Expanding the target market for retail stores with interactive technology
The target market for retail stores is naturally tech-savvy, with 6 in 10 shoppers using a smartphone to look up information while in-store.Read more
BOPIS eCommerce is the next wave in omnichannel marketing
Buy online pickup in-store, also known as BOPIS, is an omnichannel eCommerce strategy whose name is pretty self-explanatory—consumers buy products online, and then pick up their purchased items in-store, offering previously unavailable speed and convenience.Read more
Leveraging beacon mobile marketing technology to increase awareness and sales
Beacon mobile marketing debuted in 2013 when Apple announced iBeacon technology would be part of their iOS 7 software at the World Wide Developer Conference.Read more
2021 Shopping Outlook: Most Consumers Say the Pandemic has Changed Their Shopping Habits Forever
Shopkick survey finds Gen Z is most optimistic about the new yearRead more