Location-based marketing strategies create an edge for brands by targeting consumers when they are on the move. Read more
What’s Keeping Mom Up at Night?
This Mother’s Day, we decided to look above and beyond what moms are hoping to receive as gifts and dig into the pressing issues on their minds as they raise their children.Read more
Why apps are the future of mobile commerce
Innovative mobile apps are laying the groundwork for the future of mobile commerce. Read more
How shoppers are using mobile in-store to make buying decisions
Using mobile in-store to research products has become a regular part of the brick-and-mortar shopping experience. Read more
The top factors that influence consumer purchasing decisions you haven’t considered
Throughout the history, two primary factors have influenced consumer decision making: the internal and external locus of control. Those with an internal locus of control attribute their success to their own practices and abilities. Those with an external locus of control attribute success or failure to fate and external forces. These beliefs and practices can […]Read more
Three effective marketing strategies to attract customers
An effective marketing strategy to attract customers is something that is necessary in every industry, from CPG brands to restaurants to major retailers. Read more
Rewarding consumer experiences anytime, anywhere
Our vision as a company is to create rewarding consumer experiences for our users anytime, anywhere. We are taking another step in fulfilling that vision today by releasing a web version of Shopkick.Read more
The top 10 mobile commerce advantages and disadvantages
To those who view challenges as opportunities, the advantages and disadvantages of mobile commerce are one and the same. Read more
Grocery retail apps: Why they attract millennials to CPG brands
Gaining millennial interest for a CPG brand is a common challenge marketers face. Grocery retail apps could be the answer. Millennial purchase behaviors are often erratic, not due to the fact that millennials themselves are erratic, but because of their reliance on technology. Currently, millennials make up one of the largest buying groups in existence. […]Read more
CPG retail analytics: How consumer apps can bolster market insights
CPG retail analytics provides valuable insight into consumer purchase behavior. In the past, the data necessary for this analysis was only available to consumer packaged goods brands from retailers well after a purchase was made. This often resulted in an expensive delay between the implementation of a marketing strategy and determining how effective that strategy […]Read more