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Retail

Shopkick’s parent company, Trax, secures $640M in series E funding from visionary investors

Today, we’re excited to share that our parent company, Trax, has secured $640 million in a Series E financing round led by SoftBank Vision Fund 2 and technology-focused funds managed by Trax’s existing investor BlackRock, Inc.    Trax acquired Shopkick in 2019 to accelerate its mission to drive the future of retail, where the physical […]Read more

Retail Refined Podcast: Strengthening Customer Loyalty with Data

When supply chain issues and panic buying left grocery shelves empty for weeks, shoppers had to consider alternative options when their go-to brands weren’t available. In fact, in the height of the pandemic, 85% of consumers said brand names no longer mattered, and 69% said they would purchase a different brand if their preferred brand […]Read more

Despite Vaccinations, Americans Still Expect Safety Precautions When Shopping In-store

Shopkick survey uncovers consumer sentiment toward COVID-19 vaccines and how it will impact current shopping habits For some, widespread vaccinations offer a glimmer of hope that life will soon return to normal. However, with many Americans (44 percent) planning not to receive the vaccine, consumers say vaccinations will hardly change their current shopping behaviors. In […]Read more

Retail mobile app vs. responsive website: Which is better?

How important is customer loyalty to retailers today? Consider this: While 80% of a retailer’s future revenue is dependent on 20% of its existing customers, the average American retailer loses 15% of its customer base each year. Understanding how to juggle this revolving door of customers while still maintaining your most valuable shoppers is critical […]Read more

Discover how proximity marketing benefits positively impact your strategy

The majority of shoppers (82%) make their purchasing decisions while in-store, typically after seeing, holding, and interacting with the product. Retailers need to find a way to reach customers at this pinnacle moment when they’re weighing their options. Store associates have been one of the only effective ways for retailers to influence the decision-making process […]Read more

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