In today’s climate, integrated marketing communications (IMC) is a standard, baseline, foundational strategy for retail success.Read more
Leveraging mobile during the post-purchase experience
Following a purchase, a shopper may feel excited by the newness, hopeful that the decision was the right one, and anxious about receiving the new product if it’s coming by mail.Read more
How to improve the in-store experience with mobile technology
The customer’s in-store experience will continue to remain relevant as long as physical shops exist.Read more
Learn how to increase product awareness to compete in the voice search arena
CPG brands must learn how to increase product awareness—especially in the advent of voice search.Read more
How to develop the best customer acquisition strategy for your brand
Studies have found that the cost of new customer acquisition has the potential to be five times greater than customer retention.Read more
Black Friday marketing ideas: How to retain customers after the sales end
While many may lament the idea of ultimate shopping deal days like Prime Day, Cyber Monday, or Black Friday, shoppers still mobilize and purchase in droves during these special events.Read more
‘Tis the season: 10 ways to boost holiday sales in 2019
According to Kiplinger’s most recent economic forecast, 2019 holiday sales are on track to outpace last year’s numbers.Read more
3 in-app advertising trends that are shaping digital retail marketing
Consumers spend an estimated three hours per day on their mobile devices, which makes following in-app advertising trends crucial to marketers who want to reach them.Read more
How implementing a digital customer experience strategy could boost online sales
Having a robust digital customer experience strategy is crucial to keeping up with consumer expectations.Read more
Retailers ask: Why is customer engagement so important?
If you’re wondering why customer engagement is so important, consider the fact that 73% of customers expect companies to understand their needs and expectations.Read more