Incentivize the customer shopping experience with these five strategies Improving the customer shopping experience isn’t always about following the brands that provided the best examples of marketing. Sometimes, it can be even more beneficial to learn from those campaigns that didn’t perform quite as well as expected, despite being well-designed. With a flexible marketing strategy, […]Read more
Out of sight, out of mind: Three product positioning strategies designed to increase sales potential
Digital product positioning strategies get consumers to approach the brand, rather than the other way around. Read more
Why brands should utilize customer loyalty programs in retail to incentivize the shopping experience
Measuring the efficacy of customer loyalty programs in retail can also help brands discover their most valuable micro-influencers. Read more
Ways to leverage mobile technology in retail that lead to increased eCommerce sales
One of the incredible opportunities for mobile technology within retail is the ability to offer a service to customers in addition to a product. Read more
3 holiday marketing strategies to increase sales this season
Holiday marketing strategies for 2018 should revolve around the technology consumers purchased at 2017’s end, as these new devices are speeding the consumer path to purchase. Read more
Engaging customers in retail with video greetings can lead to better brand retention
Personalization is a significant factor in engaging customers in retail. Read more
Video marketing strategies that use augmented reality in retail
London’s National Theater recently made headlines for its new augmented reality (AR) glasses. Read more
A retail image recognition strategy that CPG brands should be using
The goal of retail image recognition is to move beyond the barcode. Read more
Leveraging consumers’ behaviors on mobile apps for retail business
Consumers’ shopping behaviors are shifting to mobile apps for retail businesses—and brands need to follow suit. Read more
The best brand positioning strategy for CPG brands
A successful brand positioning strategy is one designed for long-term growth. Read more