This is an uncertain time in retail. The COVID-19 pandemic is causing shifts in American consumer shopping behaviors, both in-store and online.Read more
Explore the best marketing strategy to increase brand awareness
When a consumer has a specific need, and they consider your brand as the solution, you’ve effectively established a relationship that reaches far beyond awareness.Read more
How to maintain customer loyalty in retail during an economic downturn
The COVID-19 pandemic has changed the way consumers interact in many aspects of retail—including trips to the store, items they typically purchase, and even how often they shop.Read more
How to increase market share in retail with mobile marketing
Increasing market share can happen in one of two ways—either brands and retailers are “stealing” business from competitors or creating a new demand to increase the market along with share.Read more
Consumers Looking Forward to Non-Essential Retailers Reopening, as Long as There Are Safety Precautions
Half of Americans plan to visit non-essential retailers within a week of reopening; Gen Z most likely to visit within first few days.Read more
Consumers are still shopping in-store despite COVID-19, but will only make one stop
The COVID-19 pandemic has led to widespread fear, anxiety, and uncertainty across the nation. As the pandemic intensifies week to week, consumers continue to shift the way that they shop to adjust to this new normal. Read more
Implement a customer loyalty marketing strategy that increases trust and sales
Loyal customers tend to buy more and advocate for their preferred brand or retailer.Read more
How a retail marketing partner can expand your reach
Partnership marketing is an established concept of modern retailing and has been used in some form by most retailers and brands.Read more
American Shopping Behavior Evolving Weekly Amidst COVID-19 Crisis
Essential items remain out-of-stock on store shelves, consumers tightening belts on nonessential items. As COVID-19 continues to impact Americans’ daily lives, new updates and stricter regulations paired with growing concerns about the virus have led to drastic changes in consumer shopping behavior in just a matter of weeks, according to a new Shopkick survey. After […]Read more
How to personalize the online shopping journey to reduce cart abandonment
The average eCommerce store loses over 75% of sales to shopping cart abandonment during the online shopping journey.Read more