In-app advertising has proven effective for many brands and retailers, so why not close the loop with in-app shopping?Read more
Understanding how retail brand partnerships can boost awareness
More than a third of brands cited “awareness” as their primary goal last year.Read more
How rewarding customer loyalty leads to better retention
A clear focus on customer retention is a sound sales strategy.Read more
Majority of Americans Changing How They Shop Due to COVID-19 Concerns
Most consumers are stocking up in-store, despite health concerns and empty aisles, according to the new Shopkick surveyRead more
Why the most effective immersive brand experiences feature mobile
The most effective immersive brand experiences are driven by digital technology—more specifically, mobile technology.Read more
How to leverage in-store digital marketing to boost sales
In-store digital marketing in 2020 looks very different than in-store digital marketing even five years ago.Read more
How to create product awareness on the path to purchase
Technology has greatly changed the standard path to purchase model over the years.Read more
3 steps to a successful integrated retail strategy
Aligning the in-store experience with online and mobile channels should be a priority for every retailer.Read more
Why personalization in retail is a must when growing engagement
The average American is exposed to an estimated 4,000 to 10,000 ads per day. At some point, it’s intrinsic to subconsciously screen for messages that spark a personal interest and filter out those that aren’t relatable. Personalization is the key to locating the right demographic for particular products and brand messaging—and yet, so many brands […]Read more
How to create an effective omnichannel retail shopping experience
The digital and physical retail worlds have often been thought of as competing interests.Read more