By the end of 2020, 81% of retailers hope to have unified commerce platforms to enhance their omnichannel experiences.Read more
How to drive brand awareness when it matters most
Branding—it’s your company’s first impression, that initial moment of attention, the way you gain a consumer’s purchase consideration.Read more
Reward customers for in store engagement and reap the benefits
Engagement—or the ongoing interactions offered by the company and chosen by the customer —is necessary for companies to gain and sustain business. Read more
How to increase sales in grocery stores when CPG eCommerce is on the rise
We don’t have to tell you twice, but running a brick-and-mortar grocery store can be costly. Naturally, you want to maximize your returns when you’re shelling out around $160,000 just on inventory. In some ways, you’re competing against local competitors, but you’re increasingly competing against eCommerce players as well. The share of US consumers who […]Read more
How to build brand affinity: Why your brand’s “personality” matters
When understanding how to build brand affinity, one must understand the difference between loyalty and affinity.Read more
Four transformative retail marketing trends for 2020
Retail technology once revolved around creating quick and efficient transactional moments.Read more
In store visibility: How CPG brands can compete in a crowded market
In the past, retail competition consisted of legacy brands battling it out for in-store visibility—Coke vs. Pepsi, Kraft vs. Heinz, Kellogg’s vs. General Mills.Read more
How retailers can create an interactive shopping experience in-store
The convenience of online shopping has elevated consumer expectations for the in-store retail experience.Read more
Loyal attraction: How to gain customer loyalty
Having a revolving door of customers is not ideal for modern businesses.Read more
Exploring the advantages of mobile marketing in retail
With mobile being such an inextricable part of our daily lives, it’s no wonder the advantages of mobile marketing are abundant.Read more