Word-of-mouth marketing ideas may be traditional, but they are even more applicable in the age of digital advertising. Read more
Why integrated marketing communication is crucial for establishing consumer trust
Integrated marketing communication is more critical now than ever, as there are so many ways for brands to communicate with consumers. Read more
3 effective brand recognition strategies for eCommerce retailers
Today’s eCommerce retailers need to be prepared to go further than simple brand recognition strategies; they must create brand affinity. Read more
The top 3 retail digital marketing strategies to launch a new CPG product
CPG brands can face significant challenges in launching new products, as these traditional products require decidedly non-traditional retail digital marketing plans to ensure success. Read more
3 in-store marketing strategies to support the shopper’s path to purchase
In-store marketing is a critical avenue for CPG brands who traditionally have trouble gaining attention in the store due to a highly competitive market. Read more
Effective shopper marketing examples from the top retail giants
Augmented reality marketing campaigns and rewards programs are shopper marketing examples used by brands that have been found to improve sales. Read more
The importance of video marketing for your business in 2018-2019
The importance of video marketing doesn’t lie in your brand’s message but instead in your ability to improve the customer experience. Read more
In-store mobile app usage is skyrocketing; Is your brand ready?
In-store mobile app usage is quickly replacing many of the traditionally available services in brick-and-mortar locations. Read more
How shoppers are using mobile apps to shop in-store
Shoppers using mobile in-store tend to do so to gain product or location information. Read more
How consumers shop differently today in the era of the app
If you want to see how consumers shop differently today just take a look at your smartphone. Read more