There are several steps along the path to purchase where brands can leverage ways to boost customer engagement and increase sales. Read more
AI marketing: How machine learning is improving ad personalization
AI marketing, or the process of using artificial intelligence to deliver marketing messages, allows brands to target content and increase their advertising ROI. Read more
From shoppers to buyers: How to increase conversion in retail stores
Increasing the conversion rate in retail is often a significant challenge for CPG brands who have little control over the physical layout of stores. Read more
3 common challenges of mobile marketing and how to solve them
For those brands looking to reach today’s on-the-go consumer, mobile marketing is the way to go. Read more
Customer engagement: Why apps are pivotal in the marketing process
Thanks to advancements in mobile technology, apps have made it easier for brands to encourage customer engagement. Read more
How marketers are using predictive artificial intelligence in retail
In recent years predictive artificial intelligence has become a game-changer for financial services, healthcare, and other data-intensive industries. Read more
Understanding the impact of influencer marketing on consumer behavior
The impact of influencer marketing on consumer behavior is similar to that of the popular kid in school—others want to befriend them, know their interests, and are inclined to follow their lead. Read more
The most effective types of in app advertising and when to use them
For marketers, online retail efforts should focus on increasing relevant traffic and sales. Read more
Social shopping: How social commerce is changing retail
In 2018, 66% of brands invested in social commerce, the process of selling direct to consumers via social media platforms like Facebook, Instagram, and Snapchat. Read more
Keeping up: 3 mobile marketing trends for 2019
Mobile marketing trends for 2019 won’t solely be centered around new technology that emerges for serving advertisements. Read more