Knowing what your competitors are doing in terms of marketing initiatives is one of the key parts of building a campaign, and you can gain a lot of insight from video marketing statistics for 2018. Understanding competitors’ practices reveals how they’re reaching out to consumers and, sometimes, what you should be trying as well. Using […]Read more
The top mobile advertising platform features CPG brands need
Often, when we talk about the top mobile advertising platform options for CPG brands, we focus on what CPG customers want and need.Read more
Why the retail mobile app isn’t a temporary trend
The retail mobile app isn’t a fad. It’s an evolving medium of communication between the consumer and the store. Read more
CPG video advertising monetization in the age of the mobile app
Often, the strategies for video advertising monetization are discussed not by content producers, but by the publishers who make money off those advertisements. Read more
Mobile app advertising: Best practices to generate high ROI
If you’re going to gain the attention of today’s consumer, you need to move fast. Read more
Mobile video advertising: Best practices for CPG brands
Video is among the most popular and highly-convertible mediums for mobile advertising. Read more
Video advertising: Advantages and disadvantages for brand growth and awareness
Video advertising’s potential advantages and disadvantages are open to debate. Many companies have found video to be a powerful converter and have made it an integral part of their marketing campaigns. Others choose to go with more traditional advertising avenues. Determining if it will be profitable for your own brand is something that’s often difficult, […]Read more
How to Measure Video Advertising ROI: The Metrics Brands Must Know
The brain processes images from photos and videos about 60,000 times faster than it processes text. With stats like that, it’s not surprising that brands want to leverage visual mediums as a powerful way to share their message. In fact, more than half of all marketing professionals state they see a stronger ROI with video […]Read more