When using video marketing strategies in the shopping aisle, brands must straddle a fine line between aiding the consumer and disrupting them. Read more
Engaging customers in retail with video greetings can lead to better brand retention
Personalization is a significant factor in engaging customers in retail. Read more
Video marketing strategies that use augmented reality in retail
London’s National Theater recently made headlines for its new augmented reality (AR) glasses. Read more
Webinar: Earning attention with mobile video advertising
Ad skipping, fleeting attention, distraction, clutter. In today’s crowded digital environment, earning attention with mobile video advertising can be challenging. In fact, 59% of marketers’ digital ad budgets are allocated to digital video, and that number is only expected to rise.Read more
eBook: How Successful Brands Avoid the 5 Biggest Mobile Video Advertising Obstacles
Consumer video consumption has increased so dramatically year over year that, according to research from the IAB, 59% of marketers’ digital ad budgets are currently allocated to digital and mobile video, and marketers expect to increase that investment by 53% in the coming year.Read more
Shopkick turns 9! A look back on our year
August marks Shopkick’s 9th birthday, and to celebrate, we’re taking a look back on all that we’ve accomplished in the past year. Read more
5 video marketing tips to engage and enthuse an audience
5 video marketing tips to engage and enthuse an audience Video marketing offers high engagement and conversion. By using newer options like interactive video, mobile apps, social media, and incentives, brands can expand the impact of any video advertising or marketing message. Marketing managers seeking video marketing tips should consider these emerging avenues to […]Read more
The 2018 video advertising trends that will shape 2019 and beyond
The 2018 video advertising trends that will shape 2019 and beyond Video is going through a significant transitional phase as emerging video advertising trends are set to change the way advertisers approach this medium. While traditional video marketing has always had strong sales conversion potential, new formats like 360-degree campaigns, rewarded video, and live features […]Read more
Three must know video marketing statistics
Knowing what your competitors are doing in terms of marketing initiatives is one of the key parts of building a campaign, and you can gain a lot of insight from video marketing statistics for 2018. Understanding competitors’ practices reveals how they’re reaching out to consumers and, sometimes, what you should be trying as well. Using […]Read more
The top mobile advertising platform features CPG brands need
Often, when we talk about the top mobile advertising platform options for CPG brands, we focus on what CPG customers want and need.Read more