How to communicate with customers in retail during an economic crisis
With so many major sectors of the American economy “shut-down” in response to COVID-19, it may be challenging for marketing professionals to understand how to communicate with customers in retail.
3 types of experiential marketing that create a lasting impression
Experiential marketing can be exciting, funny, startling, educational, or emotional—but one aspect all experiential marketing campaigns have in common is the ability to grab a consumer’s attention in a meaningful way. A magazine spread or social media shout can be easily forgettable, whereas a buzzworthy new pop-up shop or brand ambassador placing a free sample into your hand is likely more memorable.
Parents, the Pandemic and Preparing for Back-to-School
Hand sanitizer, cleaning wipes and masks top the 2020-2021 school season shopping lists.
How retailers can keep up with consumers and their changing shopping behaviors
This is an uncertain time in retail. The COVID-19 pandemic is causing shifts in American consumer shopping behaviors, both in-store and online.
3 effective mobile marketing channels to promote consumer engagement
Mobile marketing allows you to reach your customers wherever they are, whether that’s home, work, or play. The vast majority of shoppers welcome communications from brands that are truly relevant, helpful, and engaging. One of the best aspects of mobile marketing is that it allows businesses to pull together a number of different channels—social media, email marketing, video, search advertising, and physical retail—in a way that is engaging and immediate.
Explore the best marketing strategy to increase brand awareness
When a consumer has a specific need, and they consider your brand as the solution, you’ve effectively established a relationship that reaches far beyond awareness.
How to maintain customer loyalty in retail during an economic downturn
The COVID-19 pandemic has changed the way consumers interact in many aspects of retail—including trips to the store, items they typically purchase, and even how often they shop.
How to increase market share in retail with mobile marketing
Increasing market share can happen in one of two ways—either brands and retailers are “stealing” business from competitors or creating a new demand to increase the market along with share.
Retail tips: What makes a customer’s shopping experience seamless?
The vast majority of shoppers move across channels on the path to purchase. They may move from your website to a mobile app and into your brick-and-mortar store all in one shopping trip—and they expect that experience to be smooth and without frustration. After making a purchase, they may seek support by phone, email, chat, or in-store.
Consumers Looking Forward to Non-Essential Retailers Reopening, as Long as There Are Safety Precautions
Half of Americans plan to visit non-essential retailers within a week of reopening; Gen Z most likely to visit within first few days.
Consumers are still shopping in-store despite COVID-19, but will only make one stop
The COVID-19 pandemic has led to widespread fear, anxiety, and uncertainty across the nation. As the pandemic intensifies week to week, consumers continue to shift the way that they shop to adjust to this new