How to drive brand awareness when it matters most
Branding—it’s your company’s first impression, that initial moment of attention, the way you gain a consumer’s purchase consideration.
Interactive mobile marketing: 3 tactics to turn browsers into buyers
Although online shopping and the BOPIS model remain strong, browsing in-store is far from a lost pastime. As a matter of fact, a survey conducted at the end of 2018 showed that a majority of retailers (63%) are seeing in-store shopping make a comeback. Another report that used data collected around the same time found that 60% percent of consumers still make in-store purchases weekly, and 90% do so monthly. The desire to see and try products before buying them was cited as the shoppers’ main motivation.
Reward customers for in store engagement and reap the benefits
Engagement—or the ongoing interactions offered by the company and chosen by the customer —is necessary for companies to gain and sustain business.
How to increase sales in grocery stores when CPG eCommerce is on the rise
We don’t have to tell you twice, but running a brick-and-mortar grocery store can be costly. Naturally, you want to maximize your returns when you’re shelling out around $160,000 just on inventory. In some ways,
How to build brand affinity: Why your brand’s “personality” matters
When understanding how to build brand affinity, one must understand the difference between loyalty and affinity.
How retailers can leverage millennial buying power to boost sales in 2020
According to the most recent data, over 72 million millennials currently live in the United States. These adults, who will be turning 24-38 in 2020, have a colossal influence on retail and the U.S. economy as a whole. Accenture estimates that millennials will make up 30% of total retail sales in 2020 with a total purchasing power of over $1.4 trillion.
Four transformative retail marketing trends for 2020
Retail technology once revolved around creating quick and efficient transactional moments.
5 effective ways to reward customer loyalty
These days, rewarding customer loyalty is often expected in the competitive marketplace as part of doing business. One study found that 79% of customers will only consider shopping with brands that demonstrate they understand and
In store visibility: How CPG brands can compete in a crowded market
In the past, retail competition consisted of legacy brands battling it out for in-store visibility—Coke vs. Pepsi, Kraft vs. Heinz, Kellogg’s vs. General Mills.
How retailers can create an interactive shopping experience in-store
The convenience of online shopping has elevated consumer expectations for the in-store retail experience.
The most effective marketing channels for CPG brands to reach customers
The most effective marketing strategy for CPG brands is an omnichannel strategy. You’re likely already dividing your marketing budget between traditional broadcasting, print advertising, digital advertising, and maybe social media—and all of these channels work together to increase brand awareness and hopefully steal market share from competitors who are doing the exact same thing.