Exploring the advantages of mobile marketing in retail
With mobile being such an inextricable part of our daily lives, it’s no wonder the advantages of mobile marketing are abundant.
7 in-store marketing strategies to engage young consumers
If you’re looking toward the future and want to ensure your business continues to thrive in the coming decades, you have to take the predilections of young consumers into consideration.
CPG brands should use these 4 marketing strategies to retain customers
The average CPG brand counts on 0.7% of shoppers—the loyalists—to comprise 80% of their sales volume.
4 ways to improve customer experience in retail
Friction is the biggest obstacle to a positive customer experience in retail. Whether it’s waiting in line at the cash register or getting lost in the aisles, struggling to find a salesperson, or discovering your order isn’t ready for pickup, customers feel frustrated and annoyed by these moments and are ultimately unlikely to return to retail stores the more they occur.
How can brick and mortar stores compete with online retailers?
The retail powerhouses of America have a synergistic relationship between their brick-and-mortar stores and eCommerce sites.
How to connect with customers in retail
The most successful enterprises understand how to connect with customers in retail.
How to enhance the customer experience in retail
Brands looking to gain competitive margin must consider how to enhance the customer experience in retail.
3 innovative ideas for customer retention for CPG brands
The benefits of customer retention are indisputable. It’s five times cheaper to keep an existing customer than to acquire a new one.
Learn how to increase footfall in your retail store
Of all the challenges currently facing the retail industry, declining foot traffic seemed to be the first that emerged. Therefore, it’s one of the first challenges brands seek to overcome. Increased foot traffic leads to more repeat visits, higher customer satisfaction rates, and, most importantly, increased sales.
5 innovative ideas to increase sales in retail stores
According to the National Retail Federation, the economy is in good financial shape, and so are consumers.
Why Shopkick should be a part of your CPG marketing strategy
It can be a challenge to stand out in a crowded supermarket aisle.