The top 5 most effective advertising techniques
The most effective advertising techniques for CPG brands create top-of-mind awareness when the consumer is in the store. By establishing personal and engaging connections, brands can stay at the top of consumers minds when they discover a need for a product.
Find out what it takes to develop a successful marketing strategy for your brand
As a brand, your marketing strategy is your long-term plan for success.
Learn how personalized marketing can boost customer loyalty and improve sales
While many consumers prefer privacy, they also want to do business with companies that understand them.
Next best action marketing: How to leverage consumer data to offer relevant products and services
Brands are quickly learning that next best action marketing is one of the most effective ways to leverage consumer data.
5 customer loyalty program ideas that build brand affinity
The best customer loyalty program ideas extend beyond a customer’s superficial reasons for preferring a brand and get down to the heart of the matter.
Within reach: The ultimate guide to mobile proximity marketing for retailers
Mobile proximity marketing is a powerful way to share messages with consumers as they’re in the actual “path” and mindset to make a purchase. These strategies leverage the consumer’s location to provide messages based on deals in their area, which can drive interest and encourage product interaction.
How to increase brand recognition: 3 tips and tricks
The best strategies for increasing brand recognition center on approaching consumers as individuals.
Machine learning in retail: How brands are leveraging this technology to personalize messages
By leveraging machine learning in retail, brands will possess the ability to enhance every part of the sales process, from supply chain management to consumer marketing and purchasing.
How to reach customers effectively in a crowded market
CPG brands face many challenges in determining how to reach customers effectively.
3 innovative ways to communicate with customers
Finding innovative ways to communicate with customers is essential these days, as the way consumers shop has changed so much.
5 best practices for brand storytelling on social media
There are many benefits CPG companies can enjoy through brand storytelling on social media. This method of marketing uses commercials and messages to create a narrative arc which keeps individuals invested.