Why your brand needs a partnership marketing strategy
There are many ways brands can leverage a partnership marketing strategy to grow their customer base and their overall sales.
Leveraging mobile technology to guide the consumer decision-making process
The consumer decision-making process is a series of steps that guides consumers from discovering a need to fulfilling it and evaluating their purchase.
Online grocery pickup: How to reach consumers who don’t shop in-store
Online grocery pickup is a benefit for consumers, brands, and retailers.
3 successful ways brands are using mobile apps for marketing
Contemporary brands are using mobile apps for marketing with great success. These programs help get the word out about new products, offer increased advertisement viewing, and provide an opportunity to boost results in the store.
Strengthening your CPG sales strategy to compete in stores and online
In order to create a CPG sales strategy that translates from online sales to in-store sales, brands must leverage new technology.
3 innovative customer engagement ideas and when to use them
The most innovative customer engagement ideas don’t just drive consumers to buy; they encourage spontaneous brand recognition which can inspire loyalty.
Establishing a brand storytelling strategy to boost CPG sales
From bagged salads to deodorant, everyone needs and buys consumer packaged goods (CPGs).
BOPIS retail: How brands can benefit from this new shopping trend
The only thing better than confirming a customer’s intent to buy is actually winning a sale, and retailers must be ready to accommodate new buying habits.
Mobile app partnerships: 8 successful marketing strategies
Mobile app partnerships offer brands the opportunity to take advantage of innovative marketing methods, leveraging the app’s loyal users. Many brands see significant success with such apps as they allow them to connect with consumers in the shopping aisle and improve sales conversion.
How to achieve top-of-mind awareness on the path to purchase with virtual greetings
If you’re wondering how to achieve top of mind awareness for your brand, one of the keys is to reach consumers right before they’re about to shop.
4 ways to improve in-store marketing effectiveness
CPG brands may face challenges with in-store marketing effectiveness due to limited control over the retailer space.