4 ways to improve in-store marketing effectiveness
CPG brands may face challenges with in-store marketing effectiveness due to limited control over the retailer space.
Why your brand needs an integrated marketing campaign
There’s more than one way to reach a consumer, and in an over-saturated media landscape, that’s a good thing.
3 ways to boost customer engagement on the path to purchase
There are several steps along the path to purchase where brands can leverage ways to boost customer engagement and increase sales.
Retail industry trends: Leveraging consumer behavior to prepare for peak spending seasons
Retail industry trends are dynamic in the methods brands can use to reach consumers, but they’re also somewhat predictable when it comes to the most significant shopping periods. How consumers buy might change, but why they buy is easier to understand.
AI marketing: How machine learning is improving ad personalization
AI marketing, or the process of using artificial intelligence to deliver marketing messages, allows brands to target content and increase their advertising ROI.
From shoppers to buyers: How to increase conversion in retail stores
Increasing the conversion rate in retail is often a significant challenge for CPG brands who have little control over the physical layout of stores.
How marketing technology is changing in-store interaction
Before the emergence of smartphones and mobile apps, shoppers interacted with store clerks when they had questions about products.
3 common challenges of mobile marketing and how to solve them
For those brands looking to reach today’s on-the-go consumer, mobile marketing is the way to go.
3 competitive marketing strategies that are proven to boost brand visibility
Competitive marketing strategies allow brands to improve their market share while maximizing their ROI. Michael Porter’s generic competitive strategies establish broad categories in which brands can take a competitive advantage, which marketers still reference today.
Customer engagement: Why apps are pivotal in the marketing process
Thanks to advancements in mobile technology, apps have made it easier for brands to encourage customer engagement.
How marketers are using predictive artificial intelligence in retail
In recent years predictive artificial intelligence has become a game-changer for financial services, healthcare, and other data-intensive industries.