Understanding the impact of influencer marketing on consumer behavior
The impact of influencer marketing on consumer behavior is similar to that of the popular kid in school—others want to befriend them, know their interests, and are inclined to follow their lead.
The most effective types of in app advertising and when to use them
For marketers, online retail efforts should focus on increasing relevant traffic and sales.
How to increase sales in retail: 5 effective strategies
Understanding how to increase sales in retail centers on one critical component of the brand-customer relationship; trust. If consumers don’t trust a brand, they won’t allow that brand to help guide their purchase decisions.
Social shopping: How social commerce is changing retail
In 2018, 66% of brands invested in social commerce, the process of selling direct to consumers via social media platforms like Facebook, Instagram, and Snapchat.
Keeping up: 3 mobile marketing trends for 2019
Mobile marketing trends for 2019 won’t solely be centered around new technology that emerges for serving advertisements.
Customer loyalty programs: Converting loyalty into sales
Customer loyalty programs are a challenge in the CPG industry as consumers typically don’t carry brand-specific loyalty cards.
Attract and connect: How to engage customers in retail
The best way to determine how to engage customers in retail is to understand them on an individual level. While this may seem like an impossible task, big data and machine learning are making it easier to discover what drives consumers to buy and stay loyal to a brand.
How interactive video impacts the customer’s journey
Interactive video is an excellent way to engage customers with branded content.
In-app video ads: Why your brand should be taking advantage of mobile video
There are many opportunities available through in-app video ads of which brands should take advantage.
3 personalized marketing examples that have proven effective
Effective personalized marketing examples don’t just earn a one-time sale.
3 ways to increase brand awareness and loyalty
Marketers commonly cite the Pareto Principle as a reason to increase brand awareness and loyalty.