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Retail industry trends: Leveraging consumer behavior to prepare for peak spending seasons

Retail industry trends: Leveraging consumer behavior to prepare for peak spending seasons Retail industry trends are dynamic in the methods brands can use to reach consumers, but they’re also somewhat predictable when it comes to the most significant shopping periods. How consumers buy might change, but why they buy is easier to understand. Whether they’re […]Read more

3 competitive marketing strategies that are proven to boost brand visibility

3 competitive marketing strategies that are proven to boost brand visibility Learn more about partner benefits Competitive marketing strategies allow brands to improve their market share while maximizing their ROI. Michael Porter’s generic competitive strategies establish broad categories in which brands can take a competitive advantage, which marketers still reference today. While marketing has changed […]Read more

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