The pros and cons of leveraging white label branding as a marketing strategy

The pros and cons of leveraging white label branding as a marketing strategy The ability to use white label branding as a marketing strategy is one which requires the backing of a powerful brand. There’s been an increased interest in these tactics in recent years, as global access to manufacturers, labor, and supplies expanded. White […]Read more

5 Ways to Launch a New Product That Will Beat Out the Competition

  5 Ways to Launch a New Product That Will Beat Out the Competition There are many ways to launch a new product, but only a few that garner the attention needed to make that launch a success. The failure rate for new products launched on an annual basis hovers around approximately 80%, so CPG […]Read more

Walmart shopper marketing: a crash course

Brad Godwin, Walmart Team Lead  This past June, Shopkick’s in-house Walmart expert Brad Godwin shared his thoughts on the complex world of Walmart shopper marketing at Supplier Community’s Fast 5 Conference.Read more

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