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A marketer’s guide to programmatic advertising

A marketer’s guide to programmatic advertising There is no single answer to how programmatic advertising works. This type of advertising is a broad category that all marketers must learn, but its technical details and platform options vary widely. Programmatic advertising works by allowing marketers to automate their ad buys, but automation does not mean turnkey […]Read more

Understanding the factors influencing consumer behavior

Understanding the factors influencing consumer behavior Learn more about partner benefits Market cultures, social circles, personal preference, and psychology are all factors influencing consumer behavior in the shopping aisle. These factors aren’t static, meaning brands have an opportunity to change the consumer’s mind before they make a purchase decision. By leveraging options like mobile marketing, […]Read more

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