How technological advances in retail are shaping the future of shopping

How technological advances in retail are shaping the future of shopping Technological advances in retail are helping to take the burden off employees while providing consumers with better customer service. Features like third-party delivery, intuitive apps, chatbots, voice searches, and image recognition offer brands a way to guide consumers to products and make purchases easier. […]Read more

Understanding the types of consumer buying behavior and ways to influence them

Understanding the types of consumer buying behavior and ways to influence them While the basic types of consumer buying behaviors haven’t changed much over the years, the way in which marketers approach consumers has. Digital avenues have expanded the information that consumers have available, as well as their connection to brands. Whether a consumer is […]Read more

Successful brand repositioning examples designed to reach a greater consumer audience

Successful brand repositioning examples designed to reach a greater consumer audience Sometimes, iconic brands get consumers to look at an existing product in a new way. Any time a brand makes a significant paradigm shift, whether they’re introducing a new product or reintroducing an old one, they’re taking a risk. Several successful brand repositioning examples […]Read more

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