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4 examples of effective customer loyalty rewards programs

While many businesses tend to focus on new customer acquisition, it’s the loyal, repeat customers who represent long-term profitability. One effective method of retaining customer loyalty is through comprehensive customer loyalty rewards programs. A study by Bond found that 79% of customers agreed that loyalty programs make them more likely to continue doing business with a brand.Read more

3 CPG digital marketing trends changing how brands reach consumers

The Consumer Packaged Goods (CPG) industry has gone digital, allowing retailers to reach consumers early on in the buyer’s journey—sometimes before intent to purchase arises. Shoppers use mobile devices, computers, and other forms of technology as an integral part of their shopping trip, whether it’s to discover new items, plan their shopping trips, bargain hunt, or buy goods directly. Read more

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