How technological advances in retail are shaping the future of shopping
Technological advances in retail are helping to take the burden off employees while providing consumers with better customer service. Features like third-party delivery, intuitive apps, chatbots, voice searches, and image recognition offer brands a way to guide consumers to products and make purchases easier.
New technology in retail is reshaping the way consumers shop
New technology in retail is changing the way consumers shop, but these advances may not be evident at first glance.
How location-based mobile marketing can influence consumer buying decisions
Using location-based mobile marketing at the beginning, middle, and end of a consumer’s shopping trip can boost sales and improve their overall experience.
3 ways in-app video advertising can benefit CPG brands
CPG brands considering in-app video advertising should be aware of the massive potential that the technology holds.
How beacon technology in retail is changing the way brands market to consumers
Though beacon technology in retail has been in use by marketers for years, many haven’t yet realized how intuitive it has become.
Leveraging location-based augmented reality in retail
Location-based augmented reality is the next iteration of AR in marketing.
Understanding the types of consumer buying behavior and ways to influence them
While the basic types of consumer buying behaviors haven’t changed much over the years, the way in which marketers approach consumers has. Digital avenues have expanded the information that consumers have available, as well as their connection to brands.
The 3 best retail marketing strategies for CPG brands to utilize in the new year
Brands seeking the best retail marketing strategies for 2019 should consider how technology may have changed product visibility.
Consumer trends for 2019: A forecast of consumer buying behavior
Consumer trends for 2019 will center on an improved customer shopping experience.
Successful brand repositioning examples designed to reach a greater consumer audience
Sometimes, iconic brands get consumers to look at an existing product in a new way. Any time a brand makes a significant paradigm shift, whether they’re introducing a new product or reintroducing an old one, they’re taking a risk.
How the best marketing trends of 2018 will impact brand retention in the coming year
Marketing trends in 2018 were heavily focused on the new options created through updated technology, and this will continue to shape the industry through 2019.