A chat with CEO Adam Sand: 2019 marketing technology predictions
As 2018 comes to a close, marketers are gearing up for what’s to come in the new year. We sat down with Shopkick CEO Adam Sand to discuss his marketing tech predictions for 2019 –
The path to purchase: How your brand can guide consumers in the right direction
Guiding consumers along the path to purchase with in-store advertising is one of the most effective ways to improve in-store sales.
How mobile is influencing the future of visual merchandising
Retail image recognition technology will profoundly impact the future of visual merchandising as it will have the potential to convert everyday interactions into a sale.
Why understanding consumer behavior is one of the best things your company can do
Understanding consumer behavior helps brands create impactful marketing campaigns which improve sales.
A successful rebranding strategy needs these key elements to gain consumer attention
Even the most well-known brands update their public image by periodically employing a rebranding strategy. Brands typically focus on a few key demographics, and over time, marketing strategies may lose their impact.
3 conversion marketing tips that will lead to increased online sales
Conversion marketing is a method used by a company that takes a consumer from the discovery of their product through the sales process.
Tips for designing a product launch process for your CPG brand
Establishing the right product launch process is less about getting the product in front of everyone and more about connecting with the right consumers.
3 in-store video marketing ideas to win consumers on their path to purchase
When using video marketing strategies in the shopping aisle, brands must straddle a fine line between aiding the consumer and disrupting them.
Hey Siri, let’s go shopping: Holiday shopping habits survey:
‘Twas the holiday season, and all through the mall, shoppers were gathering their holiday hauls! As the most wonderful time of the year approaches, shoppers are already checking their lists (more than twice) and searching
Improving the mobile customer experience can increase sales at stores like Walmart and Target
One strategy that major retailers like Target and Walmart are using to improve the mobile customer experience is streamlining in-store shopping.
Incentivize the customer shopping experience with these five strategies
Improving the customer shopping experience isn’t always about following the brands that provided the best examples of marketing. Sometimes, it can be even more beneficial to learn from those campaigns that didn’t perform quite as well as expected, despite being well-designed.