Out of sight, out of mind: Three product positioning strategies designed to increase sales potential
Digital product positioning strategies get consumers to approach the brand, rather than the other way around.
3 ways to leverage programmatic video advertising in your brand’s marketing plan
The mass scale of programmatic video advertising can be costly for brands as these ads are typically difficult to target.
Why brands should utilize customer loyalty programs in retail to incentivize the shopping experience
Measuring the efficacy of customer loyalty programs in retail can also help brands discover their most valuable micro-influencers.
Ways to leverage mobile technology in retail that lead to increased eCommerce sales
One of the incredible opportunities for mobile technology within retail is the ability to offer a service to customers in addition to a product.
Leveraging 2D image recognition technology in retail can lead to increased sales potential
Developments in artificial intelligence have led to a greater understanding of the potential of image recognition technology. Industry-wide, businesses are seeing the benefits this type of tech creates from supply chain management to brand growth strategies.
3 holiday marketing strategies to increase sales this season
Holiday marketing strategies for 2018 should revolve around the technology consumers purchased at 2017’s end, as these new devices are speeding the consumer path to purchase.
How your brand can leverage its influences on consumer behavior
Internal and external influences on consumer behavior can completely shift their perception of a brand in an instant.
Engaging customers in retail with video greetings can lead to better brand retention
Personalization is a significant factor in engaging customers in retail.
Video marketing strategies that use augmented reality in retail
London’s National Theater recently made headlines for its new augmented reality (AR) glasses.
Becoming mobile champions: A fireside chat with Shopkick & Branch
Earlier this month, Shopkick CEO Adam Sand spoke at the Mobile World Congress Americas 2018 conference.
eBook: What top CPG brands have to teach us about successful product launches
While thousands of creative new products enter and compete for market share each year, a large majority (85%) of them fail.