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3 ways to unlock your greatness

James Smilkstein, Brand Partnerships Once upon a time, there were creators, and there was an audience. One group led and one group followed. Then the world changed… I recently had the opportunity to hear from some of the world’s greatest minds. Iconic leaders and experts including Sir Richard Branson, Steve Forbes, Jack Welch, Robin Wright, […]Read more

How to Measure Video Advertising ROI: The Metrics Brands Must Know

The brain processes images from photos and videos about 60,000 times faster than it processes text. With stats like that, it’s not surprising that brands want to leverage visual mediums as a powerful way to share their message. In fact, more than half of all marketing professionals state they see a stronger ROI with video […]Read more

The Best Brand Awareness Campaign Ideas for 2018

The Best Brand Awareness Campaign Ideas for 2018 Building brand awareness in the modern marketing era is no easy feat. Ironically, it’s because there’s almost too much opportunity to build it. The once high expense of advertising acted as a gatekeeper. However, thanks to the rapid rise of technology and innovative marketing mediums, consumers are […]Read more

How Innovative Retail Mobile Apps Can Drive CPG Brand Awareness

Mobile apps have ushered in a new wave of advertising. In addition to building brand awareness through traditional methods, such as television or print, brands are focusing on more genuine connections with consumers in way that makes sense for them. Mobile apps offer that opportunity. Print and television ads are simply unable to travel with […]Read more

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