2018 tax refund trends: early filers spending on travel
If the only sure things in life are death and taxes, then tax refund spending is surely a seasonal shopping moment that shouldn’t be ignored. We recently conducted a survey to find out when Americans
The top mobile advertising platform features CPG brands need
Often, when we talk about the top mobile advertising platform options for CPG brands, we focus on what CPG customers want and need.
Effective app-based CPG marketing strategies
When it comes to using apps in CPG marketing, brands need to focus not on acquisition but retention.
The app-based CPG mobile advertising trends already shaping 2018
While 2018 has only just begun, some mobile advertising trends are already taking shape. A few, like video advertising and the increased need for brands to protect themselves against ad fraud, have been emerging for
The future of video advertising on social media: Why your brand must be mobile
The two fastest growing segments in the digital space are video and social media. So, when it comes to where to place video advertising, social media is a high priority for marketing professionals.
Webinar: eBay, Button & Shopkick on the power of mobile commerce
We’re teaming up with eBay and Button to share first party data to help retailers and brands identify where to focus their attention to reach today’s consumer. Join us for insights on mobile commerce, and a map for success in our omnichannel shopping environment.
Mobile app marketing: strategies to generate the highest ROI
Mobile app marketing is a growing way for companies to reach out to consumers at the right time.
A customer rewards program case study on effectiveness for CPG brands
While we can tell our clients how effective rewards programs are, the best way to demonstrate this is through a rewards program case study.
Valentine’s Day Shopping Habits: Survey Results
According to our recent survey of Shopkickers, men plan to go all out this Valentine’s Day, spending more than twice as much as women: an average of $207.60 on their significant other and $70.24 on their children. On the other half of the heart, women plan to spend $89.54 on their sweeties and $40.30 on the little ones.
Uncover the consumer insights you’re missing with social media
Social listening is a great addition to your market intelligence toolbox. But is your brand really taking advantage of the wealth of information about your consumers that you could be harvesting from this rich digital soil?
Tips for mCommerce customer relationship marketing
Customer relationship marketing is a segment of marketing that focuses not on the immediate sale but rather on ongoing business. Obviously, the value of a loyal customer is high. In fact, it’s estimated that a