Tips for mCommerce customer relationship marketing
Customer relationship marketing is a segment of marketing that focuses not on the immediate sale but rather on ongoing business. Obviously, the value of a loyal customer is high. In fact, it’s estimated that a
App-based fast food advertising: Is the ROI worth the cost?
Fast food advertising is competitive, and not just for converting customers: Given the sea of competition, it can be a challenge just to get your advertisement viewed by consumers in the first place. Nearly $1.5
Creating customer value in retail: 5 ways to incentivize your customers
Creating customer value isn’t just about gaining more revenue from customers, it’s also about building relationships with modern customers to keep them returning to your locations. That’s not to say customer value doesn’t have its
The fast food advertising statistics every QSR marketing manager must know
The quick service restaurants (QSR) industry used to be one we thought of as tech-proof.
Why the retail mobile app isn’t a temporary trend
The retail mobile app isn’t a fad. It’s an evolving medium of communication between the consumer and the store.
CPG video advertising monetization in the age of the mobile app
Often, the strategies for video advertising monetization are discussed not by content producers, but by the publishers who make money off those advertisements.
Mobile app advertising: Best practices to generate high ROI
If you’re going to gain the attention of today’s consumer, you need to move fast.
The 2018 fast food consumer trends the QSR industry must prepare for
One thing is going to reign supreme for the quick service restaurants (QSR) industry in 2018, and that’s the need to compete with sit-down locations.
Mobile commerce trends every marketing professional must know
Mobile commerce is rapidly becoming the go-to platform for people who want to shop online.
[Infographic]: Seasonal Shopping Trends 2017
They say the best predictor of future behavior is past behavior, which is why we have taken a look back at key behaviors our users exhibited during seasonal peaks throughout 2017 in our latest infographic.
The fast food industry growth statistics that should shape your advertising strategies
Fast food is a high growth industry. Currently, the US market for fast food is worth about $200 billion and nearly half of all consumers get take out or fast food at least once a