Video advertising: Advantages and disadvantages for brand growth and awareness
Video advertising’s potential advantages and disadvantages are open to debate. Many companies have found video to be a powerful converter and have made it an integral part of their marketing campaigns. Others choose to go
Continue the battle to defend net neutrality
Our free and open Internet is still at risk. We have tried to fend off the attacks, but the FCC is now calling for a December 14 vote to end Net Neutrality as we know it. Please help us stop them!
QSR customer experience: How mobile apps are enhancing restaurant visits
A positive, memorable QSR customer experience can turn a casual visitor into a restaurant regular. However, QSR companies are challenged with the limited time they have to spend with their customers. The focus of the
How to increase market share of a CPG product using a mobile app
It’s no secret that many CPG product categories have fierce competition and are often purchased on price. This is perhaps why the CPG market is considered to be the most difficult for even established brands
The CPG Industry Trends of 2018 That Brands and Retailers Must Prepare For
The CPG Industry Trends of 2018 That Brands and Retailers Must Prepare For There was a time when both consumers and industry experts believed that the retail sector was safe from the impact of increasing
Can brand awareness generate measurable ROI for CPG companies?
Brand awareness is extremely important for CPG companies as they face a unique challenge: they often sit side by side with their competitors on shelves or online stores.
Measuring the effectiveness of customer loyalty programs in the mobile marketing age
Loyalty is a key sales driver for retail stores but many methods of measuring it are ineffective.
Proximity marketing: Best practices for QSR companies
Proximity marketing is a powerful but complicated process for new and established quick service restaurants alike.
How to increase market share in retail using shopping apps
Consumers’ shopping behaviors are evolving as technology, and specifically apps, continue to give consumers greater access to store and brand information.
Why the Best QSR Rewards Programs Must Be Mobile
Quick service restaurant (QSR) brands have a lot of opportunities in today’s fast-paced market, but must be poised to take advantage of them—and in a way that resonates with consumers.
How Retail In-Store Apps Are Reshaping Modern CPG Marketing
Although it’s a hot topic, in-store advertising is not a new or rare practice. Consumer packaged goods (CPG) brands do it all the time since retail spaces are often the best locations for them to