Comparing customer loyalty programs: Which marketing strategy is right for your brand?
Customer loyalty does more than signify the groundwork of a fruitful, long-term relationship between brand and customer; it provides a multitude of strategic benefits that improve the health and success of a brand.
These 3 retail mobile app trends will drive ROI in 2021
Mobile apps are among the most effective retail marketing strategies today.
Top proximity marketing trends for 2021
Proximity marketing is expected to grow at a compound annual growth rate (CAGR) of 1.6% through 2021, expanding well beyond retail applications to benefit other businesses such as gas stations, restaurants, movie theaters, and hotels.
Former Warner Bros. Entertainment Chief of Consumer Products Division Joins Shopkick as Advisor
Licensing entertainment and consumer products innovator, Dan Romanelli, to help drive Shopkick’s expansion into destinations and entertainment
Top 3 retail app trends that will drive sales in 2021
App downloads are important to retailers because consumers who spend a lot of time in-app are more likely to spend money.
Wishing you a happy & healthy Thanksgiving
2020 has changed life as we know it, and has undoubtedly been a challenging year for brands, retailers, and consumers alike. While some businesses have stayed afloat or even thrived amid the chaos, others have
Expanding the target market for retail stores with interactive technology
The target market for retail stores is naturally tech-savvy, with 6 in 10 shoppers using a smartphone to look up information while in-store.
BOPIS eCommerce is the next wave in omnichannel marketing
Buy online pickup in-store, also known as BOPIS, is an omnichannel eCommerce strategy whose name is pretty self-explanatory—consumers buy products online, and then pick up their purchased items in-store, offering previously unavailable speed and convenience.
Leveraging beacon mobile marketing technology to increase awareness and sales
Beacon mobile marketing debuted in 2013 when Apple announced iBeacon technology would be part of their iOS 7 software at the World Wide Developer Conference.
6 essential KPIs for retail marketing in the digital age
Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy.
2021 Shopping Outlook: Most Consumers Say the Pandemic has Changed Their Shopping Habits Forever
Shopkick survey finds Gen Z is most optimistic about the new year